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| ProductsA Text Book Of Basic Electronics![]() This book contains illustrations and detailed explanations of fundamentals concepts with enormous examples. The entire syllabus has been cover over 11 chapters. Each chapter consists of a large number of problems with detailed solutions along with an outline of principles and facts need to understand their solutions. Important points and formulae are given at the end of each chapter which will be immense help to the students to have a good grasp of the subject. The problems have been carefully selected and properly graded and answers have been provided at the end of each exercise. Previous and model examination papers have also been included to develop confidence in students. Administration Of Public Enterprises In India![]() The investment in public sector enterprises has grown from Rs. 99,329 crores in 244 enterprises as on 31.3.90 to Rs. 2,52,554 crores in 240 enterprises as on 31.3.2000. After the implementation of New Economic Policy in 1991, the thrust on privatisation, globalisation and liberalisation has built a newer economic fabric. Commercial viability efficiency, reasonable return on investment, exit policy, disinvestment, MOU etc. have become strategic areas for public sector administrators. Global competitive environment at the dawn of the new millennium has made the issue of administration of public enterprise more complex. This has promoted us to revise the whole script.
Administrative Law![]() All the countries in the world have their own administration and the law relating to that administration is dealt with in this book. The book is the lucid commentary, useful not only to professionals, jurists but also to lay men equally. The day and day out, the administrative actions are challenged in the Court of Law and that puts them to acid test. There are, therefore, plethora of case-laws in this branch of law. These cases laws are exhaustively dealt with in this book. An Introduction To Agricultural Economics![]() This book is intended primarily for students of agricultural economics. It provides an elementary statements of some of the analytical tools used in agricultural economics. Main objectives is to provide a theoretical foundation for use in analysis of agricultural economics problems. We believe that students can obtain greater benefits from studies in agriculture and economics development, agriculture production economics, agricultural distribution economics and some important issues related to agriculture in developing economics. The book has been so designed as to serve the requirement of students both at the undergraduate and post-graduate levels, as also the teachers, researchers and agronomist alike. The book is broadly divided into four sections. Banking And Financial Systems![]() The present book is intended to serve as a standard text book for the new common core syllabus of the S.Y.B.Com. degree course paper V: Banking and Financial Systems in Andhra Pradesh Universities. Banking Theory And Practice![]() Several innovative changes are taking place in the field of banking for the past three-four years. Keeping in view these changes, this book on Banking Theory and Practice is fully revised. We are pleased to place this edition in your hand. Business Analysis![]() New technologies are evolving everyday. Each one of them is having an impact on business around the world. Along with changes in technology, another more subtle shift is happening worldwide which is even not visible. The shift is in the way businesses work." Business And Government![]() The master Author has made another master stroke in presenting the classic work in Revised and Updated 13th Edition of BUSINESS AND GOVERNMENT, for the benefit of students of Management of M.B.A. Courses, imparted by Institutions of Management all over India. Besides, this work will be very useful for the students of Economics, Commerce, Planning, Public Administration etc., managers and businessmen. Business Data Processing Using Cobol![]() A reader without any programming background can easily understand the basic concepts of programming techniques and carry themselves to write sophisticated programs. Each chapter is designed with well defined objectives and ends with review questions. This book introduces the fundamentals concepts of problem solving techniques. The book covers in a systematic way the complete aspects of programming constructs using COBOL. Numerous illustrative examples, explain clearly each and every concepts of COBOL. Examples considered give a clear picture of day data processing that is been done through COBOL. This further demonstrates the power of COBOL in Business Data Processing. Salient Features :
Business Law For Management![]() Business Law for Management? has been penned with particular concentration on presenting the commercial law to the readers in simplified and condified form. It is aimed to be of utility in day to day application of law by the Executives and professionals, students and every individual whether a businessman or a consumer, industrialist or a trader, professional or a laymen, exporter, law enforcer, all will find this book of day to day use. Business Policy And Strategic Management![]() This book, very comprehensive and concise, explains the subject matter of Business Policy and Strategic Management in the Indian context. The style is very lucid so that even who do not have any academic background of Management can easily follow it. Child Psychology And Child Guidance![]() There are a great many foreign publications on Child Psychology and Child Guidance, but none which satisfactorily meets the requirements of students in Indian universities. They are, moreover, so expensive as to be beyond the reach of most students. The present volume, apart from being moderately priced, is the first of its kind in India to attempt to cover in detail the syllabus prescribed by Indian universities, and projects the fundamentals of the subject in a lucid and comprehensive manner. College Physical Chemistry![]() College Physical Chemistiy PartI has been written to serve the First Year B. Sc. students of Indian universities. Communication And Research For Management![]() The strategic management process which is the concern of every global manager of today has a vital component in it for analytical process, research and development. Hence the relevance of managerial research has attained wider dimensions in a global business. Consumer Behaviour In Indian Perspective![]() The last decade has witnessed a new explosive market with diverse inputs and manifestations ? the vital P?s ? product, packaging, promotion, players and price structure. New brands and new players have entered a host of consumer good industries. Because of this it is the customer who has earned a winning edge. Thus in the emerging marketing scenario, consumer?s behaviour at the market place has become the principle target and a prime force. Contemporary Social Problems Of India![]() The book is primarily designed for Honours and M.A.students of Sociology, Political and M.S.W. of Indian Universities. It will provide an insight into the contemporary social problems os India. Dictionary Of Chemistry![]() The growth in the chemical literature has created a need for this dictionary.The entries included in this dictionary have been carefully selected,improved and modified wherever necessary keeping in view the current thoughts on the subject.We have written this dictionary in the language and style familiar to chemists but our aim is to make all entries understandable to any reader interested in chemistry. It is not a dictionary in the usual sense of a compilation of brief definitions, butrather a descriptive information is given so that it may serve as a useful reference. Dictionary Of Computers And Internet![]() The "Dictionary of Computers & Internet" is essentially a compilation of terms used in various aspects of Computers and Internet.An,effort has been carried out to bring not only the commonly used terms but also the more specialised and the new terms which have been introduced during the recent developments.This offers a clear understanding of the technical terms and their interpretation which are central to the use of computers and internet in such fields of interest such as computers, information technology, operational research, mathematics, statistics, management, commerce,economics, business and industry, sociology, psychology, various branches of science and engineering, and environmental science. At certain appropriate places, the diagrams have been included which help to understand the meaning of a term in a better way. This dictionary will be of immense value to the students of computers, information science, mathematics, social science, Internet, environmental science and science and engineering students at various levels.This dictionary is equally useful for the laymen who are keen to know the basics of computers and internet. Dynamics Of Entrepreneurial Development And Management (Books)![]() The concept of ?Entrepreneurial Studies has appreciably changed in nature and content over the years. It is no longer considered an assortment of all sorts of arbitrary facts and figures to choose fro. Instead, it is now increasingly becoming more of a systematic, purposeful and objective study of a wide range of disciplines, cultural variances, value systems and environment around us. Essentials Of Management![]() We are very happy to place in the hands of our readers the fourth edition of Essential Management. It is with immense pleasure we state that the previous edition of this book have been received well in the hands of teachers and students. We thank them profusely. Financial Accounting![]() In this book, the teachers and students will find everything that is not found in any comparable literature, in a simple and lucid style. Apart from concepts, principles and models, the book contains several illustrations and solved problems, each different form the other, with detailed working notes for easy understanding by students. At the end of each chapter, a large number of questions and exercises given by different universities on the subject are also presented. Answers to all the problems are also given at the end of the problem concerned. We also propose to publish a separate book containing the solutions to all the exercises given in theis text book. A book on "Financial Accounting-II" with common core syllabus for B.Com., II year, is under preparation. Fundamentals Of Business Economics![]() Business economics is, essentially, the applied economic sciencepertaining to business decision-making. A working knowledge of economictools of analysis is very useful to a modern businessman in his decision-making process.It is, thus, a welcome trend, in recent years, in the Indian universities to introduce a course in business economics in the syllabi of the curriculaof Commerce Faculties at undergraduate level.Business economics is a dynamic challenging subject. It is also intricate.It should be studied carefully with the utmost concentration and devotionfor proper understanding. There is no short-cut. High Performance Leadership![]() Empowering people to realize that they determine their own lives is not easy. Equally difficult is to understand the human psyche with no guarantee of set pattern of behaviour. With winds of change taking charge of business and commerce, Technology outdating concepts day-in and day-out, the task of the corporate to provide right kind of leadership with high power and high skill orientation has become more relevant than before. There is a distinct possibility of companies getting extinct from the scene if right leadership is not triggered as response in the current world of competition. History Of Modern India![]() Every effort has been made to avoid superfluous and irrelevant matter so that the students may not feel confused about the topics given in the book. Indian Government And Politics![]() Indian government and politics constitutes an important branch of study and specialisation in the discipline of Political Science. Due to the signal importance of the subject, it has become an indispensable aspect of the study of political science in the Indian Universities. Earlier this was styled or titled as the Indian Constitution as the emphasis was on the analysis and the working of the various institutions was most traditional based upon the historical, philosophical, legal, descriptive, and institutional approaches. International Business![]() The current edition of the book adds the significant dimensions of value to the earlier edition in addition to creating value in new areas. This book covers all significant areas of international business viz., introduction to international business, theories of international trade, modes of entry, globalization, World Trade Organisation, trade blocks, accounting, finance, marketing, human resource, production, strategic management, trade procedures, conflicts and negotiations, FDI, e-business and future of international business. International Relations In Modern World![]() This book is designed to cater to the needs of undergraduates and post-graduate students offering "International Affairs" as a paper of subject of Political Science and "History of Modern world" for various University examinations. The main features of the book are lucidity of expression, systematic arrangement of contents, elimination of superfluous details and impartial and objective assessment of developments in international field. Introduction To Rural Marketing![]() This Comprehensive book on Rural Marketing is specially designed to meet the needs of students undergoing Graduate and Post Graduate studies in Management. It will also be useful for executives engaged in sales and marketing of Consumer goods, Agricultural Inputs, Agricultural Produce, Insurance and Banking services in rural areas. Management Entrance Exam Guide![]() An easy to follow, self study approach has been used in this book. This book in the essence of experience of 20 years of dealing with competitive exams like CAT, CET, and even for GMAT, GRE, SAT, TOEFL and IELTS. An aspirant for any competitive exam, like MBA, Bank PO s, GIC, LIC, CDSE, HOTEL MANAGEMENT, BBA, BMS, APTITUDE TEST having English, Numerical Ability and Reasoning as its input will find this book an excellent help to build up ones knowledge and short ? cut methods in a short time. This book ?talks to you? and hence is very easy to understand by anyone (even those who are afraid of Maths!!). Selected questions and typical questions where aspirants make mistake have been highlighted. A book, which shall be your companion for overcoming the challenge of any competitive exam. Managerial Economics Theory And Applications![]() Managerial Economics is both a challenging and a rewarding subject. Managerial Economics, Business Economics, Economics for Business and Management or Economics of the firm are the synonyms of courses commonly designed in Applied Economics under the curriculum of management studies. This book caters to such common need of the subject taught in Management Faculties of the Institues and Universities in India and other developing Asian countries.� Manual Of Diagnostic Microbiology![]() This manual of diagnostic microbiology is planned to meet the need for a compact, moderately priced handbook of reliable, basic methods for students working in microbiology laboratory. Marketing Communications![]() Today, companies have positively responded to marketing communications. Now they view all marketing mix variables, and perhaps all company activities, as marketing communication variables. Therefore, price, product, place and promotion the four P?s of marketing are being treated as communication variables, each contributing to the total product message that a company present to it?s existing and potential customers. Materials And Purchasing Management![]() Purchasing and Materials tie-up huge capital in any industry. When managed properly it has greatest scope to improve profits. It is a actually a subject that deals with several R?s ? right source, right price, right quantity, right quality, right place and right time. All these R?s have been discussed in detail in this book. It also explains the intricacies of government purchasing. Medical Biotechnology![]() This book has been designed to discuss the tools,techniques of biotechnology which provide base for human healthcare efforts. The book should be useful to the students of Biology, Microbiology, Biotechnology to understand the developments in the field of `Medical Biotechnology` .The book can also be useful to the students of medicine to understand how biotechnological applications are helpful to medical field. Merchant Banker![]() The book should be regarded as a practical guide and represents guidance which is not readily available in published form. Students at the graduate and post-graduate levels will also welcome the book which has been written with an insight into their real needs. The book will be found useful by bank customers in finding answers to their day-to-day problems in dealing with banks and by general readers with a desire to have general knowledge of the subject. Office Management![]() The present fourteenth edition of the book ?Office Management? incorporates almost all the changes that have taken place in the realm of Office Management. Special emphasis has been given to restructure the book in the light of advancements made in the mechanization of ?Office? and ?Office Communication?. The growing popularity of ?Vaastu? and ?Feng Shui? concepts and their use in offices has been recognized by including a special ?APPENDIX? at the end of the book. University and professional examination questions for the last five years have been incorporated in appropriate places, which will prove a valuable help to students while preparing for their examinations. Personnel Management![]() Human Resource Management has become a key function in Management Process and he importance it has received after the liberalisation of the economic policy of the government has given a booster thrust to the subject. The Indian managers have accepted the challenges of the changed times and business environment brought out by the ?Globalisation of Business?. Principles Of Management![]() Principles of Management is a paper to commerce and management students. This book covers the syllabi of all the Indian Universities at the maximum. This book is written from the point of view of students in simple language. The concept of management is explained in a detailed manner. The subject matter of this book has been collected from various authentic literature. With a view of facilitating proper understanding of concepts, the concepts are defined with the help of a large number of definitions. Eminent authors? comments are incorporated in appropriate places throughout the book. Principles Of Population Studies![]() The present work is perhaps the book on population studies which is mainly based on Indian data and meant for Indian students. It will, therefore, he found to be useful to students and teachers alike, both at the undergraduate and post-graduate levels. Retail Management![]() Retailing has come to occupy a prominent position in today`s modern society. Inspite of the Indian retail revolution, it is said that over 90% of the sales in Urban India are still through traditional trade. Nevertheless, modern organized retail format is slowly gaining acceptance and can easily be said to be emerging as a sturdy contender among consumers. This book is an attempt to communicate the various development occurring in the retail market especially on account of the evolving consumer behaviour. Typically, the evolution of the retail trade can be studied by having a look at four components-consumers` (shoppers`) behaviour, trade structure, the retailer-manufacturer relationship and competition. It is said that organized modem retail trade has altered the first paradigm of consumer (shopper) behaviour. The profile of the modern format shopper can easily be described as an affluent one with higher and more disposable income, although they face the paucity of time to explore a detailed shopping experience. However, such consumers have also revealed a willingness to pay a premium, provided they receive better service quality at the retail outlet. In addition to this, these modern customers would also appreciate additional facilities such as ATMs, packing assistance and in-store attendants. Thus the challenge before organized retailers is to offer a product and service oriented shopping experience to their customers. Techniques Of Demographic Analysis![]() This book is written with a view to appraise the post-graduate students with upto date knowledge of available tools for analysing demographic data obtained from surveys, censuses and vital registration system. This has enhanced the usefulness of the book. In addition, a comrehensive bibliography is provided at the end. The book has been written after several years of teaching technical demography to the post-graduate students of International Institute for Population Sciences, Bombay. With the publicatin of this book, paucity of a standard text book on this subject will no more exist for quite some time to come. Until The Day Breaks![]() It is during the summer of 1957, when electioneering campaign is at rife. There are four contestants for Parliament, (1) Heeralal (a retired Central Govt. Officer, who held prestigeous post and made lot of money during his service tenure), (2) Amritlal Chavan (Ex Honorary Magistrate who used to wield a great deal of things with the Ministers of Govt. of Maharashtra), (3) Yogeshwar (a well known writer and socialist), and (4) Kamini (a beautiful lady, who had chosen to become an anti prostitution activitist and fight against ever increasing riots against women). Finance Book![]() This `Dictionary of Finance` incorporates most of the commonly used finance terms, statements of finance laws and analytic techniques of financial management. These terms have been written in clear straight forward language with an ideal approach for every one, students and non-specialists like. Nobel Economics![]() This book is an attempt, Probably among the first, at a critical history of post-second War Economic Analysis centering on the contribution of the forty and above "Nobel" Economists. These contributions have been appraised in the background of the devleopment in economics from the Twenties onwards. There is also a thematic survey of major analytical contributions in the modern period. Parallels between modern development and earlier contribution have been touched upon. The standpoint throughout is that of the classical and the post-classical and the post-classical perspectives. The releance of the Nobel contributions to development economics is examined and an account of the sraffian economics i the light of a synthesis along Marshallian and Schumpeterian lines has also been provided. The treatment throughout is abstract and can be grasped by research scholars all over the world. Political Science Book![]() The book has been divided into two parts: Part I: Political Theory, and Part II: Governmental Machinery. The table of Contents and the Index are fairly detailed. This will enable the reader to reach the required topic of sub-topic in a second. At the end of each Chapter, Summary has been given. Dictionary Of E Commerce![]() The dictionary has been excellently compiled and carefully edited to include most of the commonly and recently used terms which a student is likely to come across in his everyday work or reading. The entries covered virtually all branches of e-Commerce. A sincere effort has been made to include considerable cross-referencing throughout which will help the user to explore inter-related subjects especially internet, intranet and e-marketing. Entries included in this dictionary have been written in a lucid style to provide both straight forward definitions and invaluable background information. Personnel And Human Resource Management![]() The liberalisation and globalisation brought significant and broad bases shifts in Personal and Human Resource Management. This book presents broad based and comprehensive coverage of Personal and Human Resource Management. This book also deals with all aspects of Industrial Relations. Entrepreneurship Development And Project Management![]() Entrepreneurship is a vital source of change in all facets of society, empowering individuals to seek opportunity where others see insurmountable problems. Entrepreneurship can play an important role in finding solutions to the challenges facing civilization. Just as entrepreneurs combine things to create innovations, I have integrated the most valuable entrepreneurship and project management theories and tried to provide an action-oriented approach to the subject through the use of examples, cases, and lists. By striking a balance between theory and practice, I hope the students will benefit from both perspectives. The comprehensive collection of concepts and applications provides the tools necessary for success in starting and growing an enterprise. Labour Laws Services![]() The book LABOUR LAWS is an aggregate but an abridged form of the above titles. It will be useful to B. B. A., B. Com., B.A (Corporate Secretaryship), B.L., B.L.M., M.B.A., M.Com., M.L.M., I.C.W.A., A.C.S. and all those who wish to have an overview of Legal aspects of labour legislation in India. The subject matter of Labour Laws has been divided into 10 chapters, covering several enactments relating to working conditions, wages, bonus, gratuity, maternity benefits, provident fund, employees? insurance, etc. Management And Organisational Behaviour![]() As such an attempt is made to present the concepts of Management and Organisational Behaviour along with case and games with a view to provide the concepts interweaving them with examples and practical incidents. This book covers all the concepts and principles of management, organisation theory and organizational behaviour both from the traditional point of view and the transitional view point emerged consequent up on the recent strides. This book presents cases and games developed and collected from various sources. It follows student-friendly approach. The distinctive features of the book are (i) providing the concepts of both principles of Management and Organistional Behaviour by avoiding the duplication and overlapping of concepts and (ii) drawing the concepts based on examples and practical incidents with a view to make the learning more effective to the students. This book fulfills the needs of M.B.A., M.Com., M.H.R.M., B.B.M., and Diploma in Management Studies. |
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