About UsThe Institute for Customer Relationship Management (iCRM) is committed to advancing the knowledge and practice of customer relationship management and other customer-focused approaches. Its strong intellectual base includes a global network of thought leaders, practicing academic consultants, and professionals drawn from Asia, Europe and the Americas. Headquartered in Atlanta, USA, iCRM also has offices in India, Indonesia, Malaysia and the UK.
The primary activities of iCRM include Consulting, Research, Training, Technology and Knowledge Process Operations. Our methods are rigorous and we develop relevant strategies for meaningful results. By applying integrated frameworks we develop complete client solutions. Founded by globally recognized thought leaders in CRM and global marketing strategies in 1997, iCRM has an enviable roster of current and previous clients including such well-known organizations as Allstate Insurance, AT&T, Audi Automobiles, Bank of America, BellSouth, Bose Corporation, Celcom, CIMB Bank, City of Atlanta, The Coca-Cola Company, Colonial Pipeline Company, Georgia Natural Gas, Kimberly Clark, JTI, Kuok Group, Lanier, Milliken International, Nautilus, Panacea Biotec, Panasonic, Piramal Enterprises, PRG-Schultz, Shoppers Stop, SMC Corporation, State Bank of India, Department of Administrative Services State of Georgia, Telekom Malaysia and Toyota Motors.
Researchers at iCRM are involved in sponsored research projects to develop new conceptualizations, methodologies, models, practice frameworks, and industry-oriented best practice reports. In addition to hosting international research and best practices conference on CRM, we manage a collaborative Research Forum on Global Customer Management (GCM) jointly with the Center for Business and Industrial Marketing (CBIM) of Georgia State University.
Several industry associations, such as Grocery Manufacturers Association (GMA), Foodservice Sales and Marketing Association (FSMA) have engaged iCRM to conduct industry-defining studies in marketing, sales and CRM. Additionally, iCRM leads a biennial Retail Summit on Best Practices Forum on Post-Audit Recovery in USA wherein participants are senior executives from well-known retail and CPG companies whose combined annual revenues exceed 1 trillion USD.
iCRM Sdn. Bhd. in Malaysia has also been accorded the prestigious MSC Status for the pioneering work in developing various IT products and solutions. In Malaysia, iCRM partners with a leading advertising agency, DRAFTFCB an IPG company for developing strategic marketing plans and creative communication execution. iCRM and DRAFTFCB also undertake digital advertising for some of the most prominent companies in Malaysia. We are also partnering with Robinson College of Business, Georgia State University, USA to offer executive development programs and set-up a business school in Malaysia. In this educational initiative, iCRM brings its knowledge and thought leadership into action by helping build a strong professional program and support it with relevant research and experiential learning |
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