Profile
Incorporated in the year 2008, Insight & Solutions is already making
its presence felt in the field of Market Research Consultants In India And Marketing Consultants In India . We offer full service marketing research right from briefing to
reporting, and chalking out the way-forward. However, we have specialization
in areas like product concept development, brand building and communication
besides stand alone market research projects.
So far, we have undertaken projects in south and western India. We are fast
making inroads into other locations. We offer tailor made solutions to each
of our clients. While, a majority of them are large B2C & B2B companies
[names like Mercedes Benz and Videocon], we are in the process of making
inroads into the medium and smaller corporate bodies, who we feel, can
benefit highly from the services we offer. Today, we have carved out a name
for ourselves in the niche market of consulting and market research.
And the credit goes to our visionary leader, Mr. Siddhartha Mukherji, a
seasoned marketing and research professional having almost four decades of
experience. During his career, he has got wide exposure in marketing while
serving at various levels in companies like Union Carbide, Enfield, Formica,
Cooper Engineering, Kelvinator, Kinetic etc.
His key functional areas include brand creation and development, marketing
inputs for product development, strategic planning, market research and
field sales.
Our Services
Though our corporate office is located at Pune (Maharashtra, India), we
have contracted strategic tie-ups with field agencies all over India for
field research, who work under our direct supervision.
We have a clearly defined approach towards our work. We usually send an
Approach Note to clients on the basis of the given brief. And it is only
after this is discussed threadbare with the client, and the project is
clearly understood by both us and the client, do we send a formal project
Proposal.
We ensure that there is complete involvement of our clients at all stages
of any project, and also keep them posted about the required post-project
actions.
We offer the following services:
- Marketing Consultancy
- Market Research
- Trend analysis
- Need gap analysis.
- Customer satisfaction studies.
- Communication effectiveness studies. Both pre and post usage.
- Market dynamics studies. [mobility/migration across categories]
- Product development and acceptance related studies.
- Brand salience studies.
- Generic studies on life-styles of target customers.
Our Core Value
We believe that
- Consulting/research is not just
collection of information and analyzing them. We believe in bringing the
information ALIVE with our own insights.
- We believe that our clients should
be kept involved at all stages of a project; not just at the briefing
and reporting stages. This is the client’s prerogative.
- We believe that a project’s
real value lies in its Actionability.
Our Team
Our team is full of highly qualified and experienced professionals in all
the sectors, whether it is IT, Management, Marketing or varied others. Also,
we have some sourced professionals for research work in all the locations
but, they perform under our direct supervision. For southern and western
India, we have permanently contracted field agencies but for other
locations, field agencies work with us on project to project basis.
Clients
We serve large number of B2B and B2C companies at domestic level. Some of
our major clients are Mercedes Benz and Videocon. Being a customer oriented
organization; we strive to offer services as per the requirement of the
client and at affordable prices.
Why Us
- We ensure that we understand the client’s concern clearly,
before undertaking a project.
- We do not force-fit client requirements into our standard operating
tools. Each and every project is taken as a fresh challenge and dealt
with for customised solutions.
- We actually participate in solving the client’s problems, not
just reporting findings.
- Our operations are transparent. We keep our clients informed during
the entire project.
- We are relatively nimble footed and inexpensive.
