Intertec Consulting

Catering to the industry demands of conducting high quality of qualitative and quantitative research, we “Intertec Consulting,” offer to our clients our expertise in the field of providing specialized services, which help us in meeting the varied survey demands of our clients. The range of services offered by us include: Market Research Training, Research Categories, Outsourcing Partner, Qualitative Market Research,Quantitative Marketing Research, Advertisement Research, Market Product Research, Customer Research and many more.

Today, our consistency in delivering objective and fact-based results has helped us in our emerging as one of the leading service providers in our industry sector. Further the invaluable support of our team in the implementation of rigorous research surveys has made our services invaluable to progression of businesses.

Field Work Process:

• Project managers providing information of the nature of fieldwork, framing of final questionnaire, briefing notes, sampling details, and on other relevant subjects.
• A daily field status sheet received from the field department and the consolidated weekly status is shared with the client.
• All the fieldwork exercises conducted are based on two basic principles, i.e., quality control and proper execution.

Field Training Process: We conduct adequate training modules, which assist our team in taking explicit actions, ensuring smooth functioning of fieldwork. Some of the salient features of our training modules include:

• An Overview of the project and questionnaire briefing
• In house mock session
• Field mock
• Feed back on field mock

These detailed training sessions and other innovative measures undertaken by us during the selection process help us to successfully evaluate and select the brightest of the surveyors for conducting our research activities.

Our more than half a decade of industry experience in the field of delivering effective and target oriented research oriented services assist us in successfully meeting the varied demands of our clients. The areas for which we provide our services include:

• Qualitative Market Research
• Quantitative Marketing Research
• Advertisement Research
• Market Product Research
• Panel Research
• Media Research
• International Marketing Research
• Market Research Consultancy & Training and others.

With our head office based at Delhi, we work with work with a team of industry professionals who assist us in meeting the diverse research and survey demands of our clients. Our well spread presence in metro cities and other major towns also helps us in getting diversity and better accuracy in our research data. Today, we have permanent field offices at Mumbai, Kolkata and Chennai and field coordinators in cities of:

• Hyderabad
• Lucknow
• Jaipur
• Chandigarh
• Nagpur
• Pune
• Ahamadabad
• Bhubneshwar
• Patna
• Mumbai
• Bangalore
• Chennai 

It is an integral part of our entire research process, where the QA verifies 30% of the fieldwork of every interviewer through QA and by own independent field team. With the random selection of forms from overall forms of every surveyor, the QA activity is carried out simultaneously with fieldwork and the reports are submitted as to the project in-charge and field department. Further for monitoring the progress of the survey and quality standards, we also invite clients to accompany us in the field visits with surveyors or quality assurance team. The overall process of the QA at field level, which help us in bringing further improvements in our service quality include:

• Supervisors appointed for each team, who are responsible for the quality assurance of his team.
• Quality assurance surveyor conduct random visits on daily basis for observing the working of every team member.
• Quality assurance surveyor back checks the completed work of all surveyors.
• Quality assurance supervisor also conducts surprise visits for checking the working of quality assurance surveyors and field teams.
• Field executives conduct surprise visits to check his teams. These and many other checks conducted by supervisors and quality assurance’s department help us in efficiently back checking 20-30% work of every surveyor, thus allowing us to deliver more authentic results as per the specific demands of our clients.

Our well developed data processing & special analysis department have the services of qualified industry professionals who have a firm grip on different analysis, sampling techniques & the involved softwares. Some of the salient features of our data processing and analysing services include:

Data Editing:
It helps us to check the legibility, completeness, consistency & accuracy of the document and is performed twice, once by the fieldwork department & secondly by the data processing department.

Data Coding:
These data coding schemes are prepared for allocating code numbers for data entry and involves various procedures including:

• Assigning codes for questions
• Developing coding for open-ended questions
• Providing group codes in logical sequence
• Breaking verbatim into their constituent parts
• Combining responses with similar meanings
• Creating “Code Frame” of common answers

Code Book:
The required information regarding variables in the data set are documented in this booklet, which is then used as guide to the coders and help researchers in locating the variables they need to use during data analysis. After the coding of data, DP personnel develop individual customized data punching program in FoxPro, Access or VB as per the specific needs of the project. The code book comprises of the components including:

• Question number
• Variable number
• Relevant ASCII columns
• The format (desired decimal places)
• Variable name
• Category definition

Data Cleaning:
After the data has been entered in the data files, it is cleaned based on predefined rules (either described by researcher or the analyst). We also conduct of the data number of checks including consistency checks, wild code checks, extreme code check etc.