Intertec Consulting

We offer to our clients the services of experienced industry professionals for successfully conducting the impact of the advertisements among the target audience. Our innovative marketing processes allow us to know the exact effect levels and help clients in bringing in the necessary changes, which help them to hit the target audience with greater impact.

We offer to our clients our expertise in conducting a wide range of customer research services, which helps our clients in knowing about the prevailing market trends and end consumers particular choices, helping them in formulating an effective plan to meet their desired goals.

We offer to our clients our expertise in the field of efficiently conducting international market research. Our established contacts around the world help us successfully conduct consumer & retail surveys in India, meeting the exact demands of our clients.

We offer to our clients superior range of market research consultancy services, which bring together all the necessary skills towards obtaining a complete understanding of clients situation.

Our consultancy services include:

• Designing Market Research Plans


• Providing Ad hoc Marketing Research Support


• Information Mining


• Knowledge Enhancement Sessions

The growing proliferation of media has opened many new avenues of research in the field of media. We have the experience and expertise in conducting many syndicated media projects for our media specialist clients.

The media research suite offered by us include:

• Multimedia Time Budget Study (MTB)


• Kids Media Reality (2005)


• National Readership Survey (NRS)


• Viewer’s Insight Panel (VIP)


• Radio Audience Measurement (RAM)


• Out of Home Measurement (OOH)

We offer to our clients online survey services to provide them more convenience, cost savings and more quickly results compared to traditional surveys. Our extensively experienced online survey experts offer online survey designs and in-house analytics for best possible flexibility and security.

We offer to our clients our research facilities in the field of conducting intensive research towards meeting the outsourcing partner needs of our clients. The services of experienced industry professionals having extensive contacts in the global markets ensure that the specific business needs of our clients are met successfully.

We offer to our clients superior range of panel research services, which offer our clients a smart way for repeatedly tapping a target group with quantitative or qualitative marketing research. Our expertise allow us to design continuous tracking studies both adhoc & syndicated for conducting periodic surveys of clients, prospects or members of a specific target market as per the needs of our clients.

We offer to our clients a wide range of product research facilities, which meet the exact business demands of our clients. The services of experienced market survey professionals allow us to draw out exact conclusions of the products suitability and acceptance in the markets and help us to successfully forecast weather the business operations being launched by our clients would meet the desires success as per the expectations of the clients.

We offer to our clients a powerful suite of qualitative market research services, which assist our clients in understanding the depth and range of buyer’s attitudes & behaviors. Our extensive industry experience allow us to hold specialization in efficiently conducting different types of qualitative research, including:


Focus group discussion:
We have the services of a team of experienced consultants & moderators backed by fully equipped facilities as per international standards.


In-Depth interviews:
Our team of qualified interviewers apply their specialized skills for extracting the pertinent information for the benefits of specified research.


In-Home-visits:
We also conduct home visits to learn about their needs & how they use the products in their natural environment.

We offer to our clients services for conducting quantitative marketing research, helping in measuring and estimating markets as well as clients. Our team of experienced industry professionals assist us in flawlessly designing quantitative research processes keeping in mind the objectives, time constraints & quality control issues. It allows us to crisp, focussed and goal oriented end results, which meet the exact demands of our clients. Some of the methods utilized by us for delivering quality results include:


Face-to-Face Interviewing:
Well equipped with experienced field team and supervisors, we are able to meet the demands of this crucial stage of research.


Online & Postal Self-Completion Surveys:
Being pioneers in market research, we embrace new ways and ideas for meeting our varied work process demands. Our online & postal research surveys are designed for reaching the target audiences effectively and efficiently.


Telephone Interviewing:
It helps us to get accurate and reliable information, thus bringing more value addition to our services.


Observational techniques combined with interviewing:
We also utilize our observational techniques in recording the actual behaviors of the clients, reflect them in our diary entries, and participate in follow-up interviews.


Applications:

• Advertising Research


• Pricing Research


• Product Research


• Concept Testing


• Positioning Research


• Customer Satisfaction


• Brand Health Research


• Market Size Estimation


• Market Segmentation Research


• Social Research

We cater for the following services under this:

• Online Surveys


• Online Data Collection


• Web Based Surveys


• CATI/ CAPI


• Telephonic Surveys


• Face To Face Survey


• Group Discussions


• Qualitative Research


• Focus Groups


• Depth Interviews


• Recruitment


• Moderation


• Outsourcing Partner


• Data Collection Management


• Product Research


• Product Testing


• Package Testing


• Concept Testing


• Home Use Test


• Advertisement Research


• Audience Research


• Customer Research


• Customer Satisfaction


• Technical & Analytical Services


• Technical & Analytical Services


• Mystery Shopping/ Mystery Audits


• Secondary Research


• Multi Lingual Translations


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