About UsMr. Amit Goradia and Mrs. Geeta Goradia are the promoters of the Jewel Group of Companies, one of the leading manufacturers of Oral Care and Household Hygiene Products in India. The Group is currently an exclusive supplier of all brands of tooth brushes to M/s Hindustan Unilever Ltd. and is also one of the approved suppliers for tooth brushes to various locations at Europe, America and Africa of various subsidiaries of M/s Unilever Plc.
The pioneering efforts of Mr. Amit Goradia and Mrs. Geeta Goradia have led the Goradia Group through a period of rapid growth and expansion as a result of which the Group, which had started of with a production capacity of approximately 50,000 tooth brushes per day in 1994,today has a production capacity of 5,00,000 tooth brushes per day. Starting from an investment of Rs. 2.5 million and project of Rs.30 million in 1993, the Group today boasts of investments in business in excess of Rs. 60 crores. Most of the expansion of the group was funded through internal accruals and long term loans from banks and financial institutions.
The Group also simultaneously expanded its activities by entering into production of plastic household goods and domestic brushes. With a view at acquiring the best technology, the Group entered into a technical and financial joint venture with the Germany based Coronet Group, which was one of the leading players in plastic household products and oral care products in Europe. The Joint Venture was formed with 51% owned by Coronet Group, Germnay and 49% held by the Goradia Family.
The Joint Venture successfully commenced production of various household products and toothbrushes and catered successfully to the requirements of various Coronet Group Companies in Europe, IKEA, Sweden and also Unilever Plc.
The business of Coronet India grew by leaps and bounds. However, the founder owner and key person behind the Coronet Germany expired suddenly in December, 2004 without an appropriate succession plan and the ensuing turmoil in the German group resulted in to the group going into voluntary liquidation.
In January, 2007 the 32% shares held by Coronet Germany in Coronet India were sold to Synpart AG, a leader in Oral Care Industry in Europe and already a major customer of Coronet India. 10% shares were further sold to Dr. Timm Preusser, a veteran of the Oral Care Industry and the erstwhile Professional CEO of Coronet Germany. Dr. Timm Preusser was also the Chairman of Coronet India and continues as a Director with Jewel as on date. Balance 9% was bought by the Goradia Family, thereby giving the Goradia Family a majority stake in the erstwhile Joint Venture.
Meanwhile, in February, 2007, the Government of India de-reserved the manufacturing of tooth brushes from the Small Scale Sector. In view of the de-reservation, the Group immediately applied for merger of all its 14 group companies including Coronet India, thereby forming one financial strong integrated company called Jewel Consumer Care Pvt Ltd. The Merger has been sanctioned by the Hon. High Court of Gujarat on 27th August, 2007 and the final merger formalities were completed in end October, 2007.
The firm has facilities for Single and Two-Component Moulding with machines in a range from 50T to 350T, Bristling / Tufting / Drilling / Filling Machines from Zahoransky for Household brushes as well as Toothbrushes and a wide range of Packing machines. |
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