Alukkas Jewellery was founded by the Late Sri Varghese J Alukka in Thrissur, Kerala in 1956. His consistent hard work, dedication and foresight inspired his son Mr Joy Alukkas to transform Alukkas from a small 200 sq feet showroom to one of the foremost jewellery brands in the world.
Exploring new frontiers, Mr Joy Alukkas arrived in the UAE in 1987. He set up his first shop in Abu Dhabi followed by Dubai, Sharjah, Al Ain and Ras Al Khaimah. The expansion has continued to other countries in the Gulf including Qatar, Oman, Bahrain, Kuwait and Saudi Arabia. Across the Arabian Sea, in India, Joyalukkas jewellery has opened showrooms across the length and breadth of the country.
Ever since it became an independent business identity under the leadership of Mr. Joy Alukkas in 2001, the Joyalukkas Group has firmly set on the path to becoming the world’s No. 1 retailer in jewellery. In line with this ambition, Joyalukkas has established its presence in Europe in 2006.
Extending its horizons beyond jewellery, the Joyalukkas group has entered the realm of themed malls with Wedding Centres - unique destinations that fulfil all needs of traditional Indian weddings
Aim / Vision / Mission
To become a global brand by ornamenting the world.
To improve and enrich lives everywhere by offering extraordinary lifestyle solutions backed by incomparable value-additions, adhering to globally approved processes and norms and creating a successful value- chain for our associates.
Awards / Recognition
Joyalukkas won The Highest VAT Paying Jewellery Group Award 2009
The World’s Favourite Jeweller, Joyalukkas won The Highest VAT Paying Jewellery Group Award. The Award was conducted by Kerala Gem and Jewellery Show & The Department of Industries and Commerce, Government of Kerala. The Award was presented at an event held at Gold Souk, Cochin on 21st November 2009. The Award was received by Mr. Joy Alukkas, Chairman Joyalukkas Group from Mr. T.O Suraj - Director of the Department of Industries & Commerce. Mr. P.V Jose, President of Jewellery Manufacturers Association, Gaurav Gupta - Gold Souk Vice President & Sumesh Vadera - Managing Director of Art of Jewellery were also present.
Acknowledging this special win, Mr. Joy Alukkas, Chairman Joyalukkas Group, asserted, “This appreciation that we got is for doing a transparent business and this award is dedicated to all our customers & associates.”
Joyalukkas won The Best T.V Campaign & The Best 360 Degree Marketing Award 2009
Joyalukkas Recognized by Dubai Quality Appreciation Program 22-April-2009
His Highness Sheikh Mohammed bin Rashid Al Maktoum presents Quality Appreciation Certificate to Chairman of Joyalukkas Group
Achieving yet another milestone in the quest towards quality, Joyalukkas, the world’s favourite jeweller, has been recognized by the Dubai Quality Appreciation Program in the Trade category. His Highness Sheikh Mohammed bin Rashid Al Maktoum, UAE Vice President, Prime Minister and Ruler of Dubai officially presented the Certificate of Appreciation to Mr. Joyalukkas, Chairman of Joyalukkas Group at the award ceremony held at Grand Hyatt, Dubai. The Dubai Quality Program, which is an initiative of the Dubai Economic Department prospers under the patronage of His Highness Sheikh Mohammed bin Rashid Al Maktoum, UAE Vice President, Prime Minister and Ruler of Dubai. This award is given to recognize role model organizations in the sectors they operate in, for business excellence.
An elated Joy Alukkas, Chairman, Joyalukkas Group said, “I thank His Highness and the Dubai Government for this honour, quality and excellence are the key drivers to winning customer trust and loyalty in today’s competitive environment. At Joyalukkas our corporate goals are based on quality and standards and hence we have clearly set policies in ensuring we meet our goals. Careful attention and planning goes in ensuring the customers 100% satisfaction at the Joyalukkas showrooms. The Dubai Quality Appreciation Certificate is proof of our excellence and adherence to international quality standards at all levels.”
A number of eminent guests graced the occasion, which recognises role model organisations. Participants of the Dubai Quality Appreciation Program demonstrate continuous effort in the journey to over all quality excellence as did Joyalukkas. Also present at the event were Mrs. Jolly Joy Alukkas (Director, Joyalukkas Group), Mr. John Paul Alukkas (Director, Joyalukkas Group) and senior members of the Group.
Mr. John Paul Alukkas, Director, Joyalukkas Group said; “I humbly thank all our customers, the Joyalukkas team and our well wishers for continuing to create such milestones that are raising the company’s benchmark for success. It clearly underscores the trust and popularity held by Joyalukkas among its customers and stakeholders.”
Apart from offering certified quality jewellery, Joyalukkas believes in its efforts towards adopting benchmark practices across all levels of organizational management. This has resulted in the team being fully quality oriented which in turn has helped maintain sustai
Quality Policy / Processes
Joyalukkas is the only jeweller to be conferred the ISO 9001:2008 and ISO14001:2004 in the UAE.