About UsThe success story began with the establishment of kaleesuwari refinery pvt. Ltd. In 1993. Since then, the company has made incredible strides in the edible oil market with its flagship brand "gold winner". Driven by the goal to provide quality products at affordable rates, gold winner within a short span of time, has become the most preferred brand.
Gold winner has proved once again that it is aptly named - according to a report published by the economic times brand equity on april 21, 2004, gold winner is ranked 63rd among india's top hundred fast moving consumer goods (FMCG) brands by A. C. Nielsen retail audit. This comprehensive retail audit was done based on a variety of parameters including sales, top-of-the mind recall and trust. Not long ago, an org-marg survey also had rated gold winner as number one in the fmcg (edible oils) category in south india. Gold winner has become a member of the us based national sunflower association (NSA), whose aim is to promote quality sunflower products across the globe keeping the health of the people in mind. Gold winner crossed another mile stone in september 2005 by receiving iso 9001:2000 & haccp certifications. The haccp(hazard analysis and critical control point) certification confirms that the process is free from physical, chemical and biological contamination thereby assuring complete food safety.
Gold winner finds a place in every discerning home, thanks to the highly sophisticated and rigorous processes adopted to refine crude sunflower oil. A unique distribution network ensures that the end consumer always keeps company with health and happiness. Gold winner is now available in singapore, malaysia, brunei, kuwait dubai, australia, uk and srilanka.
The gold winner for health or simply g for h campaign has become a resounding success only because of the credibility of the communications. In short people believe and trust that gold winner stands for health or simply g for h. |
Happenings / News / Press CoverageChennai, April 2007
Gold Winner ties up with NSA Consultant
Kaleesuwari Refineries has signed an MoU with a leading US Consultant Robert M.Pierce , Fats & Oils Refining Consultant Inc in the presence of Sri G.M. Samy, Chairman and Managing Director and Sri M. Arun Director, Kaleesuwari Refinery Private limited to add value to the Gold Winner Sunflower Oil brand the No:1 Sunflower oil brand in India. The MoU gets significance as this is a first of its kind agreement signed by an Indian edible oil manufacturer with a US consultant to assess and improve the process and product characteristics that are important to the consumers and institutions.
As per the MoU, Mr. Robert M.Pierce will do an extensive study of Kaleesuwari Refinery manufacturing facilities and Gold Winner refined sunflower oil and will suggest ways to improve the existing process and product characteristics and also develop new products that can be positioned on the Gold Winner for Health or G for H platform. One such concept involves the launch of vitamin enriched sunflower seeds as natural snack foods.
Kaleesuwari Refinery shall be going for the acquisition of the expensive Inductively Coupled Plasma (ICP ) analyzer to analyse and record the measurements of various elements even at parts per billion levels. Kaleesuwari shall be using these inputs in further improving its process so that the end products are truly bench mark products in the world . says Shri Sethuramachandran , General Manager Technical.
Mr. K.R. Sathya Vendan, General Manager Commercial & Marketing, Kaleesuwari Refinery Pvt. Ltd. adds It is a scientifically proven fact that sunflower seeds are the largest source of vitamin E and sunflower oil contains the essential fatty acids or EFA. More over they are excellent in performance as a deep frying medium. This is why Frito Lays of USA converted to sunflower oil for their deep frying operations world wide.
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 | Fact Sheet | | | Year of Establishment | : | 1993 | | Nature of Business | : | Trader |
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Contact Details| | Company Name:
| Kaleesuwari Refinery Private Limited | | Contact Person: | Mr. Manager | | Telephone: | +(91)-(44)-22771555 / 22772188
| | Fax No: | +(91)-(44)-22771222 | | Address: | No. 5, Mambakkam Road, Vengaivasal, Chennai, Tamil Nadu - 600 073 (India) |
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