Khanna Jewellers India has been adding the magical sparkle of diamond. gold and platinum jewellery to the lives of the jewellery connoisseur for over fifty years. The Khanna Group of Companies was founded in 1953 by the visionary entrepreneur (late) Lala Wazir Chand Khanna and his three sons, Kewal Krishan Khanna, Raj Kishan Khanna and Vijay Khanna. The first showroom of the family owned and family run enterprise opened its doors to customers at Karol Bagh, Delhi.
Khanna jewellers is the first Jewellery organisations to receive the ISO 9002 certification. It is also one of the few to offer IGI certified diamond studded jewellery. Moreover, the founder member Mr. Raj Khanna is the President of the Karol Bagh Jewellers Association. And the founder member Mr. Vijay Khanna, who is also the M.D., has now donned the President's mantle after the completion of Mr. Raj Khanna tenure. Mr. Vijay Khanna is also one of the few of BIS consultants on a special committee introduced by the Govt. of India to look into the matter of Hallmark and quality. He is also one of the few to be part of the Gold Council.
Another important point that sets apart Khanna Jewellers from the other companies is its own dedicated sister concern which are manufacturing associates with a base of 300 people in Kolkata. This lends a special flexibility and advantage as a seller and customiser of speciality designs.
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Business performance has improved manifold after introduction of standards and checks as followed internationally. The quality of business processes has also improved, adding to greater loyalty amongst customers. What speaks volumes about growth of business at Khanna Jewellers is the fact that over the last couple of years, the company has added more space / new stores to the retail network at New Delhi & NCR, taking the combined showroom floor area to 15,000 sq. ft. This includes showrooms at South Extension Part I (1500 sq ft.), Bank Street Karol Bagh (6000 sq ft.) and at Rajouri Garden (2500 sq. ft.). Overall, the company has managed to maintain an average growth rate of 30% per annum.
Focus on developing Service & Development of Customer Base :
A testimony to the company's dedication to quality and service is the many awards and honours bestowed upon it. In 2004, the company received the Best Store experience Award by DTC. In the same year, the company won the Best Platinum Sales Award for the Best Sales Manager. Every Khanna Jeweller store is managed by a strict quality control policy that has been enforced rigorously at all levels i.e. Product Quality, Customer Relationship Management, Presentation and Salesmanship Skills and more. To attract customers, the strategy that has been adopted is of creating a unified brand image for Khanna Jewellers and creating maximum awareness through print, electronic and innovative media, including in-shop displays. The idea is to send a single focused message to the prospective customer - 'If you're shopping at Khanna Jewelers, you will be a privileged customer in a premium ambience and you will get the finest jewellery at the best value for your money.
A Shopping Experience beyond the ordinary :
Every single customer who walks into a Khanna Jeweller store enjoys the privilege of being attended to individually. The warm personalised service with a smart professional attitude makes for a pleasing experience. The jewellery is displayed clearly for the customer to pick and choose. Moreover, the managers insist that every customer is satisfied in terms of viewing/receiving international certifications and / or guarantees of quality and craftsmanship. Customers are regularly informed about special offers and festival season bonanzas.