Gwalior, Madhya Pradesh
Year of Establishment: 1962
IndiaMART Member Since: 2008
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Kurlon is into the business of pure comfort. A head start in the business in 1962 by Late Shri.T. Ramesh U Pai,it is now looking into an extensive brand extension, and a complete makeover - from sleep comfort, to home comfort.
To give its expanding activities a definite direction and a wider dimension, Kurlon Limited is repositioning itself as a major player in the comfort industry rather than a leader in just the mattress business. Thus operating on a larger canvas, the company will have more room to grow, and will manufacture a whole wide range of trusted quality products for its customers.
Kurlon Limited, a Manipal Group Company came into existence in 1962. The Company was then called 'Karnataka Consumer Products Ltd' and on the 8th of December, 1995 the Company was renamed as Kurlon Limited.
Kurlon is part of the 2,000 crore Manipal Group of companies founded by the Pai's of Manipal which is a major financial and industrial group in India. The Group has its activities spread over Financial Services, Manufacturing, Education, Electronic Commerce, Software Services, Share Broking, etc. The Group is headed by Mr. Sudhakar Pai who is the Chairman of the Group. Mr. Pai is on the Boards of several well-known Industrial, Commercial and Educational Enterprises.
Kurlon was conceived when Mr. Pai was in Germany in 1959. He found that car seat cushions were manufactured of rubberised coir. The manufacturer was importing curled coir from Sri Lanka.
In India, the coir industry has developed very well, mostly in Kerala where they produce 'Retted Fibre'. Green husks of coconut are immersed in the salty backwaters for 10 to 12 months and the retted husk is supplied to various homes to make Mats and Matting rolls after producing the yarn from this fibre. This has created employment to many women in the State.
Austrian technology was available to extract fibre from the dried coconut husk and curl it into ropes and keep it in that state for minimum 3 months. When uncurled, curled coir becomes tiny springs. The cars manufactured in India in 60s were very few in numbers. It was uneconomical to start the moulded product out of the rubberised coir to manufacture car seat cushions. After a lot of experiments and quality control steps, Mr.Ramesh Pai thought of entering into Rubberised Coir mattress manufacturing. Thus, Kurlon was born. became one of the most popular mattresses providing restful sleep to Indian consumers.
Kurlon's biggest challenge has been to educate the market, to show it value in moving up to the branded category and to accept the benefits Kurlon offers. If its sales are an indicator then in this endeavour Kurlon has been immensely successful.
The brand has own the coir Board of India's top honours for outstanding Performance in Export of Rubberised Coir Products and Development of the Domestic Market for Rubberised Coir for the year 2003. The company has won several other awards in the year 2001,2002,2003,2004 and 2005.
Posted on: [27-APR-10]
Happenings / News / Press Coverage
* Kurlon pioneered the rubberised coir industry in India.
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