Apart from rural empowerment and providing income to the marginalized, we also aim at taking Indian handicraft and tradition across the borders. Our goods have effectively served the oriental tastes of our clients all around the globe. We have successfully built up an international clientele and hope that with our consistent performance, we would be able to showcase our rich cultural heritage on much broader terms in future. Our client list spreads across countries like:

• UK
• Africa
• Dubai, etc.

We have an extremely competent team comprising of professional marketing and sales personnel and also an excellent team to keep a regular check on the quality of the products that we procure from ACT NOW or the rural craftsmen. A huge team of ex-pat designers is also associated with ACT NOW who guide us in the quality aspects of our sphere of activities as well. Our team also includes a competent network of transport companies. This ensures timely procurement as well as supply of goods to our customers. Moreover, an excellent packing and logistic team backs us and this ensures that all our goods are in the best condition when they reach our customers.

We – Laboni work as an authorized marketing agency that is supplying & exporting Indian handicrafts to the global markets. We primarily function with our sole objective, i.e., to serve as a platform and provide a trusted channel for the trading of products for rural craftsmen & artisans. We are associated with ACT NOW to facilitate development of rural India in the global scenario in all its dimensions like cottage industry, handicrafts, food processing, etc. This is done by capacity building at all strata and by promoting self-help-groups & women empowerment.

The production and marketing of products made by rural artisans in India is carried out under conditions of uncertainty. The interlocking of product and credit markets, as it exists in rural areas, adversely affects the viability and sustainability of economic activities of poor artisans. More importantly, such interlocking has hindered the development of the collective bargaining capacity of the producers, which, in turn, has undermined their capability to scout for markets and fetch better prices. This is precisely our function that enables us to perform our social responsibilities as a corporate citizen.

We market few of the best quality handcrafted products. The products we offer includes:

• Lavanya Imitation Jewelry
• Navratri Costumes
• Handmade Bead Curtains
• Fashion Belts, Women Fashion Belts, Beaded Fashion Belts
• Metal Fashion Belts
  
• Hand Embroidery Job Work, etc.

Imitation Jewelry comprises of:

• Bridal Jewelry
• Victorian Jewelry
• 1 Gram Necklace Set
• Oxodized Jewelry
  

Our products are exquisitely designed by traditional and skilled labours with the finest finishing. Elegant yet durable, our jewelry is uniquely styled in ornate designer trims such as stones, sequins, faux fur and crystal pearls.

ACT NOW is a Non Governmental Organization which is registered under the Public Trust and Society Act 2003. This organization works with an aim to provide full employment and self-reliance to all those rural craftsmen who do not have much knowledge about the market beyond their area. As a part of our rural development program, they have also undertaken numerous training projects. Huge number of village artisans has actually been trained for various skills that generates self-employment. Training programs have helped these craftsmen communities to come closer.

The organization has also promote achievement of economic freedom as well as poverty alleviation for the under privileged. ACT NOW works with people centered framework for social development. They are working with poor and marginalized people in Gujarat, mainly on health issues, rural and urban sanitation issues, women empowerment, child issues, youth actions, etc. They also organize various health check-up camps and awareness campaigns on overall issues that are prevailing in rural India.