"Laxmipati Sarees" is a brand name today. Fully confident with closed eyes, when businessmen exhibit this brand in their shops, then with the same confidence, customers also take away this brand product sarees to their house.
In 1984 ,with the assistance of three employees Shri Govindji Sarawagi took a shop on rent in Surat Textile Market and started his dream textile business. For two years Shri Sarawagi himself expanded the business. Following the Indian tradition Shri Sanjay Sarawagi, the eldest son of Shri Govindji started contributing the work of his father in 1986. Before stepping into this field, Shri Sanjay gained full experience in weaving field. Thereby with his interest and experience the business started progressing.
This progress advanced by leaps and bounds. At the same time during 1991, Shri Govindji and Shri Sanjay Sarawagi purchased their first shop in the renowned J. J Market of the city. After all, own is own. After starting business here; it continued advancing ahead. Now it was double the business of 1986. Visualising the increasing work. Second son Shri Manoj Sarawagi also decided to shoulder the familial. responsibility. Before joining the business Shri Manoj gained
vast experience in the market field. This experience of Shri Manoj increased the sale of Laxmipati Sarees three times. There is a saying, "Unity is Power". Therefore with the unity and best cooperation of both sons, Shri Govind Sarawagi gave a brand name to "Laxmipati Sarees". Here also came in use the vast experience of Shri Manoj. Before the entrance of Shri Manoj in the industry, a set of six sarees were being sold to the traders in Surat Textile Market. But, based on his own experience Shri Manoj started tradition of selling set of four sarees, which was highly popularised. In textile market this change was liked very much.This has changed the working style of whole textile market.
During this period, the company placed the Kaddak Synthetic Sarees in the market by giving look of Banarsi Sarees. This change has highly rewarded the company and proved revolutionary milestone in the business.
With the increase in business, the company tried to mould the market according to the demand and fashion of the consumer. Through hot processing system the company brought Khadi Print sarees to the market, which became much popular amongst the consumers. This had resulted in making Laxmipati, the Monarch in Khadi Print Sarees.