The products which are mainly marketed by us are cleaning powder, detergent cake, phenol (black & white) matches and asafoetida. Today, our products are available in all the four Southern states of India. Our market share in industrial salt segment has been amplifying and currently it is near about 50%. Industrial salt manufactured by us are used in a lot of different industrial applications including Food Products, Poultries, Dyeing, Soaps, Paper, Feeds etc. In the year 2001, we have achieved another benchmark by entering into the FMCG market by starting the production of Iodized Free Flow, Crystal Salt. Subsequently, we indulged ourselves in the manufacturing of Cleaning Powder, Phenyl (in black and white color), Asafoetida, Matches, Detergent Powder, and Detergent cake etc.

Initially, at the time of our inception, we had a confined product range, but with passing time, our product range has been expanded and today, we have a very wide range of products. Our product range consists both industrial and non-industrial products. The categorization of our entire product list is as follows:

Industrial Purpose Products:

Our industrial products consist different type of salts which are applied in different industries. These industrial salts are mainly marketed in the Southern states of India. These industrial salts are basically used in Textile, Poultry, Paper, Detergent, Food Processing and Chemical fields. We are specialized in the Gujarat Salt and CHT (India) Pvt.Ltd., Speciality Chemicals, for textile auxilieries.

Non-Industrial Products or Food Products:

We have a habit that we always keep the consumer market under a continuous vigilance. This gives us a better understanding about the changing consumption pattern more accurately and accordingly, we can add new food products in our product list by deleting the obsolete product from the list. This category comprises Edible Salt, Iodized Salt, Cleaning Powder, Phenyl (in black and white color), Asafoetida, Matches, Detergent Powder and Detergent cake etc.

We have a well laid out infrastructural facilities, which enable us to grow rapidly. In the very beginning, we had a humble representation of only two employees in our organization and today our employee strength has risen considerably. For convenience and proper management, our head office and all other branches are fully computerized. Apart from these, the other internal infrastructural facilities are:

• Integrated and Instant Accounting Information
• Instant Dealer Distribution Sales Information
• Instant Stock Status

To make a comfortable working place for our employees, our main office is centrally air-conditioned. Additionally, we have also introduced the best staff welfare schemes for our employees.

For enabling instant and fast communication, we have also provided mobile phone facility to our each and every field employee. We have a separate & well equipped R & D department with a state-of-the-art testing lab to ensure quality products.

We mainly insist and focus on production of high quality iodized salt, edible slat, industrial salt and different type of salt based chemicals. Therefore, we have established a dedicated quality control division which ensures hygienic and high-grade production. We follow the industrial standards and there is a rotating cycle of quality controlled manufacturing process. At every step of manufacturing, the quality of the manufactured products are being checked by the quality controlled officers. Only after getting approval from them, the products are send to the dispatch department. We also adhesively follow Six-Sigma, so that we can ensure zero defect in our products.

We have a lot of internal strengths, which have been assisting us and propelling us to become a prominent player in the salt and other FMCG industry. The key areas of our strength are as follows:

• We have a professional insight and we also manage all the things in a professional manner. Our group of Companies is guided by Mr.G.Senmoorthy, who function as consultants, along with a full integrated team of other professionals, thereby enabling the concern to be managed in a professional manner.
• Our ethical practice also gives us thrust to achieve a recognizable position in the industry as well as in the mind of the consumers.
• Our distribution policy is scientific and well organized. The entire policy is based upon "Promotion of distributors through promotion of products".
• We and our business is based upon traditional salt manufacturing & due to this back-ground we have earned some basic strengths in our on going business.

Every now and then, we achieve some milestones in terms of new product addition, enhancing the infrastructural facilities, creating new benchmarks in our own prevailing quality standard etc. For instance, in year 2001, we have entered into the FMCG market by starting the production of Iodized Free Flow and Crystal Salt. Gradually, we have also started the production of detergent powder and Phenyl in Black and White. Today, our other FMCG products are Matches, Detergent Powder, and Detergent cake etc. We have also introduced Zero-Defect system in our production system, i.e inevitable another form of Six-Sigma. The drastic performance of our company and its eminent image in the society can be well reflected from the fact that the founder of this company, Mr. L. Ramachandran has got the membership of some well recognized clubs and societies including the Rotary Club, Vedanta Maharishi Society, and several other social activities.

We are basically Southern India based company. We also incepted our business in Tuticorin town,Tamilnadu. Today, our business is spread over four Southern states, namely Tamil Nadu, Karnataka, Kerals and Andhra Pradesh. A huge number of small to large scale industries have been using our chemical slats for various industrial applications. Day by day, the number of such users are increasing in a faster pace. Our FMCG products has also brought a sensation among the customers. The high quality products within a reasonable price range are attracting the customers. Our special export division is also pulling a large number of foreign clients towards us. Our entire Clientèle base is fully satisfied with the kind and pattern of services which we have been providing them since 1980.