Maharaja Appliances Limited

About Us

Maharaja Whiteline, Indias most trusted family brand is back with its new range of products. Whiteline started its foray into home appliances in 1976. The company commenced its venture as a one product company. Today Maharaja dominates a share of about 22% in home appliances with a product range of over 60 products in 18 product categories. The company has already sold off billions of kitchen appliances in the past 3 decades. Behind this successful story is vision of Mr. Harish Kumar, Managing Director, Maharaja Whiteline Group, a dynamic and a self motivated first generation entrepreneur.

Maharaja Whiteline started its operations in 1976 and now the company enjoys the undisputed leadership position in Indian Appliance industry. In addition to this, today the Maharaja employs over 1000 qualified & professional work force, ready to take up the challenges of the new millennium and build the company into a global appliance leader. The company has a huge Manufacturing infrastructure base with a plant in Baddi (HP).

Recently, Maharaja has acquired Gem and Beltek, and has diversified its range into the consumer durable industry the company is soon launching a range of sealing fans and office accessories. In near future, Maharaja Whiteline plans to export its products in the SAARC countries.