Client Satisfaction
|
Founded in 1994 in New Delhi (India) MRB has 4 full client service offices, as well as 21 field centers. This gives us comprehensive coverage of both urban and rural India.Other research requirements are idiosyncratic and depend on a particular organization's prerogatives and strategic goals. In this case specific, ad hoc research may be necessary, designed to address a particular market issue or set of issues. Market research is a cost-effective way of finding out what people think, want, need or do. Normally it is information unavailable elsewhere. Businesses use market research to help them produce goods and services in line with their customer's needs, and to evaluate the success of marketing strategies. Most successful organizations recognize that inadequate research significantly increases the risk of failure in the marketplace. Market research is effective because by talking to or measuring a relatively small number of people you can find out about a much larger group. However, it only works if the people are representative of the total group of interest, if the right questions are asked, and if the answers are interpreted correctly. For this reason, research needs to be conducted by skilled and experienced practitioners who can design, conduct and deliver information and insight to their customers.
|
| company profile | |
|
|
|
|
|
Our Working Methodology
Our services are designed to help companies make better business decisions about the development and marketing of new products. For doing in-depth research, we adopt the following methodologies:
Customer Analysis Our customer analysis involves gathering data about the customers and their preferences. In addition, we also conduct tailored customer satisfaction surveys to gauze customer satisfaction.
Competitor Analysis We also conduct competitor analysis as an assessment of the strengths and weaknesses of current and potential competitors. Further, we try to find out the competitors in the market with the help of our research work.
Product Research We conduct extensive product research to find out the proper time to launch a product. In addition, we try to find out the preference and taste of our clients. In addition, we also find out the products, which can compete with the clients range.
Advertising Research Our advertising research help us to know
about the customers reaction about the product. For this research, we
use different media like newspapers, magazines etc to reach the
customers.
Market Evaluation and Assessment To help our clients to know about
the market trends, we do market evaluation and assessment research.
This help our clients to meet challenges and remain ahead of our
competitors.
Market Research Our market research includes critical analysis of
the industry and offer accurate, reliable, unbiased, actionable market
information.
Market Entry Strategies The comprehensive analysis help our
clients to develop new ideas and to improve strategies and processes,
which can drive growth to our clients.
Customer Surveys With the help of customer surveys, we can
measure the satisfaction level of our customers. This enables our
clients to improve the sales and marketing drive.
|
|
|
|
|
|
|
|
|
|
|
|
Our Team
Mrs. Sushiela Atal and Mr. Rajinder Sharma promoters of MRB have wealth of experience (33 years) in the field of Research Industry. Mr. Naren Swatch, with 10 yrs of experience heads the Business Development and Research & Analysis team. Mr. Atul Arora, with more than 15yrs of experience heads the qualitative team. Mrs. Santosh Sundriyal, with more than 18yrs of experience heads the quantitative team Mr. Ramesh Rajawat, with more than lOyrs of experience heads the events and sales promotions. Mr. Rizwan, with 12yrs of industry experience heads the retail and mystery shopping activities. |
|
|
|
|
|
|
|
|
|
|
|
Our Advantage
To succeed in today's complex, fast changing markets, it is not enough to simply know what products and services people are buying. You must know why. And that's where MRB comes in. We focus on consumers to help clients answer their most pressing questions. And we answer those questions with the richest, most comprehensive media and market information, professional service and analytical tools in our industry. More than anything, our clients look to MRB to help them identify business opportunities and create the best possible framework for successful decision-making. Ultimately, our clients rely on MRB to help them win in the marketplace. They place their trust in our information - for its speed, accuracy, quality and coverage. And they count on our highly trained people to provide market knowledge, professional expertise and marketing insight. Above all, they rely on us to share their passion for growth and success. And we do, every day. It's this passion for performance - for our clients and for our own company -that sets us spart. |
|
|
|
|
|
|
|
|
|
|
|
Our Clients
The Main clients of MRB are various leading Corporate House,Marketing Research organization,Consultants and Advertising agencies.These are the follows: Corporate: | Ceat | GM Motors | Pepsico Foods(Frito Lays) | | ITC | Timesjobs.com | Virgin Mobile | | Amway | Dabur | Whirlpool | | GMR |
|
| MR Agencies: | Kadence | Market Search | Mori International(UK) | | RNB Research | Icon Value Added | Drshti(Strategic Research Services Pvt Ltd) | | Explore | MIG India | Kern Communications | Consultancies | Center of gravity | Facts Worldwide | Qualisys | | Q&Q Research | CKS | Multi Dimesion | | Pro Act | AI-KIU | Elar Marketing | | Field & Focus | RSB | Frischmann Prabhu | | Prastut Consultancy | Flow Consultants | Sapience Consultancy | Advertising Agencies | JWT | Publicis India | Firefly e-venture | | Sakshi Ads | FCB Ulka | Euro | | Contract | Mudra | Quadra | |
|
|
|
|
|
|
|
Showroom
View all our products / services as a slide show.
Play Now
|
