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Being the leaders in the industry, we offer Research Services to our clients. This service is offered in various fields and is presented at the best rates in the industry. Our team of professionals conducts an extensive market research to meet the requirement of the clients. Some of our areas of expertise are Rural Research Services, Marketing and Distribution Research, Industrial Research Services, Qualitative Research Services, Quantitative Research Services, Product Research Services and Advertising Research Services among many others. These research services are highly useful to the clients in their sales growth



Rural Research Services

We are engaged in providing rural research services to our clients with reference to their requirements. We have analyzed that the contours obtained from urban markets are completely different from the rural markets. The behavior of the rural consumers is solely based on their culture, belief systems, lifestyles and their purchasing power. We have expertise in assessing the rural marketing potential to segregating rural markets. We have a competent team who collects data and necessary information. This further, helps in building marketing strategy on sound foundation with the help of comprehensive report.

Rural Research Services
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Marketing and Distribution Research

Marketing and Distribution Research
We are providing marketing and distribution research for different products with the help of our trained professionals and experts. We offer our reliable and efficient services to gain total customer satisfaction from our clients. Our marketing services consist of different steps such as: competitive analysis, test market products, customer qualification, scheduling appointments with potential customers, licensing,  joint ventures, strategic partnerships, volume purchasers, direct mailings, telemarketing (multilingual),trade show support, seminars or teleconferences and advertising.
 
Apart from this, our distribution research includes several procedures such as; bonded warehousing, pickup and delivery services, customs clearing and tax control and software re-publishers. In addition, our marketing and distribution research services also comprise the following :
  • Assessment of Marketing Potential
  • Market share analysis
  • Sales analysis
  • Determination of Market Characteristics
  • Brand Tracking
  • Distribution of Channel Studies
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Industrial Research Services

We are offering advertising research services to our clients with special reference to their requirements. Advertising research service is primarily a specialized form of marketing research, which is conducted for enhancing the efficiency of the advertising. Our advertising research services chiefly focus on the general understanding of how advertising works or how clients use the information in advertising. Our research phenomenon includes different approaches such as :
psychological, sociological, economic, and other perspectives.

With years of rich experience in the industry, we are offering industrial research services to our global clients with utmost satisfaction. In accordance to the specifications of different types of industry, we offer our reliable and efficient services. With the assistance of our trained professionals, we carry out several surveys for the collection of data, which helps in the launching of new products or technology. The data are then properly analyzed and then we provide complete information regarding the latest trend of the market and clients' preference.

Apart from this, our transparent and effective research services comprise the following :
  • Feasibility study
  • Pre venture market status study
  • Short term and long term forecasting
  • Market potential and target market assessment
  • Market share analysis
  • Technology Evaluation & Product-mix study
Industrial Research Services
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Qualitative Research Services

Qualitative Research Services

We are offering qualitative research services, which help in making our clients, understand the attitudes and behaviors of the buyers. Qualitative research assists clients in gathering information about human behavior and reasons for such behaviors. It investigates the why and how of decision-making procedures of the buyers. Over the years, we have acquired expertise in providing different types of qualitative research, which are as following :

  • Focus group discussion: We have team of qualified consultants & moderators who assists in delivering our quality services
  • In-Depth interviews: Our team of interviewers uses their extensive knowledge for obtaining the exact information for the specified research
  • In-Home-visits: We carry out in-home visits for the specific needs and use of the products in the natural settings
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Quantitative Research Services

With the assistance of our experts and consultants, we are engaged in providing quantitative research services to our clients. Quantitative research is the most systematic method of scientific investigation. These quantitative research services help in measuring and estimating not only markets but also clients. We offer these services with respect to the objectives, time constraints and quality control issues.

Our quantitative research services consist of following methods :

  • Face-to-Face Interviewing
  • Online & Postal Self-Completion Surveys
  • Telephone Interviewing
  • Observational techniques combined with interviewing.
Quantitative Research Services
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Product Research Services

Product Research Services
With the assistance of our professionals and trained members, we are expert in offering research services for our products.  We are developing and designing flawless products for our clients. We lay greater emphasis on the research procedures for testing the quality standards and reliability of our products. Our efficient product reserach services include the following :
  • Blind Test
  • Motivation research
  • Competitive Product Studies
  • Benchmarking of Existing products
  • Pre Launch Market Assessment
  • New Product Acceptance and potential (Including Pricing or Concept  or Replace ability)
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Advertising Research Services

We are offering advertising research to our clients with special reference to their requirements. Advertising research is primarily a specialized form of marketing research, which is conducted for enhancing the efficiency of the advertising. Our services chiefly focus on the general understanding of how advertising works or how clients use the information in advertising. Our research phenomenon includes different approaches such as psychological, sociological, economic, and other perspectives. Apart from this, there are different types of advertising research such as :
  • Pre-testing
  • Campaign pre-testing
  • Post-testing
In addition, our effective and reliable services consist of the following :
  • Copy Research
  • Packaging Research
  • Study of Ad Effectiveness
  • Media Research
  • DAR, WAR & Consumer Panels
Advertising Research Services
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Brand Research Services

Brand Research Services

We are engaged in offering brand research services to our clients based in different parts of the globe. Our researchers assist us in identifying the brand attributes, which are valued most and thus offering clients’ perceptions about the advantages and disadvantages of the brands. We use several data collection techniques such as focus groups, in depth interviews, in-site interviews, on-line surveys, and traditional surveys in conducting our research.

Our brand consulting services consist the following :

  • Branding workshops
  • Brand naming & logos
  • Brand strategy development
  • Neuro Branding development
  • Archetypal Branding discovery
  • Brand architecture development
  • Speeches and presentations on branding
  • Brand identity development, implementation, and management

Our brand research services include the following :

  • Provides information from real consumers on their needs and reactions to competitive and proposed brands (Research can be used to both identify and develop new brand images and attributes as well as test existing ones)
  • Identifies the sometimes hidden motivators among your target group that will motivate them to use your products or services rather than your competitors
  • Identifies the brand attributes that your potential or existing customers see as most important in the market as a whole and your own and competitors brands separately
  • Provides real world brand images, brand concepts and potential communication copy for your advertising and promotion needs
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Online Market Research Services

We are engaged in offering online market research services to our clients based in different parts of the globe. These services are convenient, cost-effective and offers quick results to our numerous clients. We have online survey experts who enable us to design our surveys online.

Our efficient online market research services offer best market intelligence, competitiveness and maximize profits. These services provide both opportunities as well as challenges to researchers and users of research. Online market research is evolving day-to-day with new methodologies.

Advantages :

  • Large numbers of respondents can be researched at one time
  • International boundaries no longer need to be an obstacle to research – worldwide research can be conducted at the click of a button
  • It can be an inexpensive way to conduct large research projects - it is possible to get thousands of responses for just a few thousand pounds
  • Pre-screened panels. Most large research suppliers have access panels which provide an easily accessible, reliable respondent base which can respond promptly to online questionnaires
  • It allows for a very rapid turnaround – research can be undertaken and results received within a few days. Many research suppliers now offer same-day delivery of result.
Online Market Research Services
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Social Research

Social Research
We are expert in offering social research services to our clients in accordance with their specifications. We carry out different techniques such as: conducts research, policy analysis and program planning and evaluation directed toward improving the public social services for the effective social research.Apart from this, our reliable social research services include the following :
  • Evaluation of Government or State Govt Scheme
  • Assessment or evaluation of scheme before implementation
  • Others as desired by clients
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Contact us
Ms. Neelam Tewari (Chairman)
824/G-5, 2nd Floor, Sukhdev Nagar, Opposite Def Col,A-Blc, Kotla Mubarakpur
New Delhi, Delhi - 110 003, India
Telephone:  +(91)-(11)-46595247/ 65021231

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