Maxell Marketing

Established in the year 1998, Maxell Marketing has been engaged in manufacturing and supplying online UPS, online UPS - high frequency, off line UPS system, off line UPS, online UPS rack mount, line interactive UPS - sine wave, automatic stabilizer, servo stabilizer, digital inverter, sine wave inverter and inverter trolley. Catering to the requirements of various establishments such as IT companies, clinics and various offices our products have become synonymous with reliability and quality.

The company started its operations as a marketing organization under the brand name Trident. More than 15 years in this field have established the company’s credentials as providers of excellent services and quality products. By providing apt solutions to our clients we have acquired a loyal clientele for our products and we have successfully established long term relationships with almost all our clients.

If required we also provide power factor corrections for the larger applications of inverters and UPS systems. Besides these services we provide efficient servicing of all equipment and machinery associated with our products.

Our CEO, Mr. Sankaran M V is a Graduate of the Madras University with a rich and varied experience in the field of marketing. His experience of over 20 years has enabled him to put his hand on the pulse of the consumer and determine the requirements of the client based on the particular need of the client. He is a Specialist in Direct Sales with expertise in sales to end users. His brand of marketing strategies provides the deciding factor for consumer decisions and ensures that the product is on par with the expectations of the client. He sincerely believes that customer education and need based sales have to be combined with value for money to obtain maximum consumer satisfaction.

Despite the slew of products available in this field our power line products have maintained their privileged position as most preferred products. The reason behind this is our efficient service full customer support and our high performance products which include online UPS, online UPS - high frequency, off line UPS system, off line UPS, online UPS rack mount, line interactive UPS - sine wave, automatic stabilizer, servo stabilizer, digital inverter, sine wave inverter and inverter trolley.

Manufactured using high quality inputs such as Stainless Steel, Plastic, Copper and LEDs which are procured from reputed vendors, our products are known for their high performance, efficiency and minimum downtime. Some of the main features of our inverters and UPS systems are:

• Well designed
  
• Superior quality
  
• Efficient systems
  
• Require minimum maintenance
  

With our expertise in manufacturing and marketing UPS systems and inverters, we have carved a niche for our products in diverse applications. Our power line products are utilized by these establishments to provide uninterrupted power supply. Some common applications of our products are:

• Computers
  
• IT industry
  
• ITES industry
  
• Telecom sector
  
• Residences
  
• Offices
  
• Clinics
  

About Inverter
Conversion of energy from one form to another is a natural Phenomenon. The primary important factor is the efficiency of Conversion. The second most important is the cost of conversion And maintanence of system . As an example the steam engine is only 10% efficient in converting heat energy into mechanical motion. If running cost is added the efficiency would be as low as 2%.The most efficient energy conversion is to electrical energy with an efficiency about 60%. Generally electrical energy is distributed as alternating current which is the most economical in terms of generation and distribution . All most all equipments are designed to work with this alternating current. Storing of electrical energy is only in the form of direct current in the cell . A number of cells constitute a battery .This stored energy can be reconverted to alternating current to run electrical equipments . The conversion should be very efficent and at the same time suitable to operate electrical equipments. All equipments we use are designed to operate on Sinusoidal alternating current and voltage of 230 volt , frequency of 50 hertz. Any deviation in the supplied voltage or frequency has deterimental effect on the electrical equipments. The operating life of the equipment is reduced or may result in failure of the equipments in a short duration or Over the period of time.

Electronic generators or Inverters convert direct electrical current to alternating current from stored energy in the batteries . When the utility mains supplied by EB is present the electrical equipments are made to run on them , the storage battories are charged and in stand by mode , any failure of the utility mains would result in instant change over to the generator mode from the stored energy of the batteries.


The Inverter
The system converts direct current to alternating current by means of electronic solid state devices and at an efficiency of 90%, the output alternating current is precise 230 volt and accurate 50 HZ and can run any domestic equipment. The system is provided with automotic voltage feed back and sensing circut to maintain constant voltage . The system can be operated both in manual or automatic mode as required , by means of the inverter switch . Keeping the inverter switch on makes the unit autometic . It may be noted that unlike conventional fuel operated generators , the operation of the system in battery mode is directly proportional to the load connected and working . As an example if the equipment operates on 50% of the rated load the backup duration would double.


Battery Charging
The storage battery equipped with the electronic generator or inverter have a storage capacity determined in terms of AH of the batteries . The different capacities & types of batteries have to be charged and discharged up to a maximum limit as specified in the manufacturers specification . This is to ensure optimum performance by the storage batteries. The type of charging, the voltage, the current, the ac ripple, the maximum permissible discharge voltage, the discharge rate, the ageing of the battery with usage, all contribute to the performance of the heart of the system – batteries . As is clear , battery charging and battery selection is no simple matter when performance and life is the main criteria . Our systems employ a constant voltage constant current charger with current limiting technology – the best by any standards . The system can charge any AH & type of battery.

We have been able to earn the trust of our clients due to our persistent efforts of providing qualitative products and commitment to quality in all aspects of our interactions. We are preferred by our clients because of:

• Equipment Servicing
  
• Product consistency
  
• On time delivery
  
• Responsiveness to customer needs
  
• Technical expertise
  
• Cost effective solutions
  
• Customization capabilities
  

We are conscious of quality at every stage of our production process and we ensure that all our products are rested and adequately calibrated before being dispatched to our clients. Quality is an integral aspect of all our operations and our workforce is fully trained in all aspects of production to monitor and control deviations and flaws. There is no compromise on quality at our end of the process and we are appreciated by our clients for the impeccable quality of our products. The various parameters along which our inverters, stabilizers and UPS systems are tested are:

• Strength
  
• Durability
  
• Efficiency
  
• Output
  
• Calibration
  

We have an excellent team of technicians, electricians and engineers managing our production processes and various allied operation. Our team of experienced personnel comprises of some of the best talent in the inverters and stabilizers industry. Each member of the team is fully trained to handle the tasks assigned to them and carries out his part of the task with full dedication and proficiency.

Our skilled workforce combined with our efficient marketing personnel and expert management staff is adept at providing our clients with appropriate solutions to deal with their power line requirements. Their expertise and experience has been a major factor in achieving the level of success enjoyed by our organization today.

Our state of the art manufacturing facility occupies an adequate space of 800 sq. ft. and has the capacity to produce 250 units of our products. To manufacture our high end inverters, UPS and stabilizers requires an efficient and advanced facility such as we have established and it is installed with high tech machinery and equipments to facilitate the production process. Some of the machinery and equipment utilized in our manufacturing process are:

• Oscilloscope
  
• Cutting Machines
  
• Welding Machines
  
• Grinding Machines
  
• Solders
  

Due to our commitment to quality and our prompt services we have been able to acquire a very selective clientele for our products. Our clients belong to diverse industries, institutions and establishments ranging from offices to residences. We constantly strive to provide the best service and products to our clients and fulfill all requirements presented by them in the most satisfactory manner. Timely deliveries and maintaining consistent quality has helped us become the preferred choice of our clients for all their power line products requirements. We have formed fruitful and mutually beneficial relationships with all our clients over the years and continue to enjoy their patronage. Some of our esteemed client are :

• TULIP TELECOM LTD
  
• Nationalized Banks,
  
• Railways,
  
• RBI,
  
• TNPCB
  
• Residential establishments