About Us
Maxwell Industries Ltd. is leading Indian company engaged in manufacturing and marketing of innerwear. We market well-known brands like VIP Innerwear, Frenchie, Frenchie X, and VIP Feelings and all of their sub brands. Maxwell s brands and their extensions occupy leadership positions with significant market shares in the respective categories.
Maxwell Industries is present throughout the spectrum of innerwear industry, with VIP innerwear in budget and economy segment straddling across all demographic segments. Frenchie is the generic brand in briefs market which owns crown of transformation of traditionally conservative innerwear market. Frenchie X is present in the premium segment for youth where most of the action is seen as lot of international brands are trying to enter.
In lingerie s segment VIP feelings represents Maxwell Industries. This brand is known for its innovations and creation of categories such as Nursing Bra s, Sanitary Panties.
We are proud to be a research driven organization with TUV - ISO 9000 certification that reflect our emphasis on quality and excellence. We have vertically integrated operations from sourcing raw material (Cotton) to finished garments
Today the group has a dealer network of 550 and 110,000 retail outlets in India alone with scope for further growth, which the group is intent on exploiting. Maxwell Industries Ltd. today boasts of six regional offices with a sales force of over 150 highly motivated individuals marketing our products throughout the major towns
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