Medsphere

About Us

medsphere provides science-based, strategic marketing services for the pharmaceutical and biotechnology industries, medical societies, analyst firms, investment houses, pr and advertising agencies, and universities. To do this we develop unique strategies and tactics to help meet our customer¿s goals and objectives that include:¿ competitive analysis¿ qualitative and quantitative market information ¿ relevant basic science and clinical medicine ¿ key tools to assess medical practice such as medical specialty psychographics¿ communications initiatives including labeling and focused professional venues ¿ decision support and knowledge management tools ¿ advanced communication technologies whether launching a new product, managing a product¿s life cycle or developing ideas for future products, strong, cost-effective branding, positioning, and maximization of core brand attributes is required. This in turn requires that the scientific, medical, and marketing aspects of the brand be optimized to compete within the context and constraints of the specific market(s) for that brand. This calls for team members who are: ¿ strong in basic science, clinical medicine, regulatory issues, and the practical aspects of marketing ¿ possess an in-depth understanding of markets and market shaping factors ¿ able to obtain key information and intelligence on market developments and competitive activities
¿able to understand and interpret the strategic implications of this vast array of information and knowledge