Incepted in 2004, we Merchant Footwear Pvt. Ltd. are one of the leading manufacturer and supplier of premium quality footwear items Shoes, Sandals, Slippers, Chap pals and Bellies. for all age groups. Established with a sole aim to spread our presence all across the nation and serve National and International customers, we provide them the best variety of footwear at very reasonable price.

Walking with the pace of time, we have constantly expanded our activity and established NU-FASHION FOOTWEAR (P) LTD in the year 1994. Selling our product under the brand name of “Lancer”, we have also established a bench mark in the domestic as well as International market. Facilitated with a contemporary manufacturing unit, we offer our footwear items that are durable and comfortable in nature. Striving to give best, we ascertain that every customer gains the value for money from our designed products.

Our Vision

At Merchant Footwear Pvt. Ltd. we endeavor to provide quality products to our customers and usher to the demands of every segment of the society with our wide range of products in the footwear field.

Our Mission

We measure our performance by using highest international quality standards and training the best people at all levels of our operations. We aim to achieve this by focusing the collective efforts of everyone in the organization.

At Merchant Footwear Pvt. Ltd., our team contribute their expertise to conceive, develop best footwear items. We are committed to fulfill the needs of various trades and withstand the specific environmental conditions.

Empowered with world-class infrastructure that comprises of skilled engineers and latest technology, we offer footwear items that are comfortable to wear and use. We are equipped with flawless production facilities that enable us to produce goods as per utmost customer satisfaction. Some of the premium quality production machines that have been installed at our production section are :

1.Stitching Machines
2.Hand-Cutting Machines
3.Polishing Machines
4.Spraying Machines

Conducting modern production process techniques like : cutting, stitching & pasting, we ensures that our products match the best in the international market in terms of quality and finish. We also maintain a ready inventory of raw material for the smooth and uninterrupted flow of work., that further enables us to deliver our products as per the schedule at economical rates.

At Merchant Footwear Pvt. Ltd., quality assurance has been our long tradition. We give priority to our quality standards and use statistical quality control methodology as a management tool. We maintain a strict quality control check at all levels of production process and develop products with improved features like: durability and longer self-life.

We use best quality processed raw materials and leathers of Cow, Goat, Buffalo, Sheep, Crocodile. Giving a longer life to our footwear items, we also use PU Soles, TPR Soles and Rubber Soles. Our quality control personnel also check finished footwear to minimize the chances of human error.

Determined to get the greatest value from our manpower capabilities, we possess a team of capable experts that is engrossed in comprehending the needs of clients. We are also equipped with capacious warehouse facility provided with 24 hour on-site security and ensure that high percentage of orders are fulfilled in very short time.

We have constantly worked to provide our customers with high quality footwear items with unfailing punctuality and at reasonable rates. Setting new benchmarks in Indian footwear industry, we have consolidated ourselves much ahead of our competitors. Today our products are well appreciated in India and specially in Middle East, African and Asian Countries.