About UsMeridian Enterprises Private Limited started business in 1992 with only one activity i.e. contract manufacturing of three high technology tablet products for Parke - Davis (I) Ltd on trade mark assignment basis with Warner Lambert (USA). To meet the huge immediate production requirements, Meridian took an existing formulations plant on lease at Udhana (Surat), Gujarat and was able to meet the demand quickly. To substantially improve the quality of its manufacturing facility, Meridian undertook a project to build its own factory on a vacant plot at GIDC at Navsari, Gujarat. This new factory was commissioned in April, 1994 and production shifted there from the unit at Udhana.
The main objective of establishing Meridian was to launch a range of innovative healthcare products to satisfy an unfulfilled need among patients in India. To embark upon this objective, Meridian acquired two innovative products from L.J.Hallen & Co. in 1994 and in the following year also developed three of its own products; these five products were marketed by a small team of 15 Medical Representatives in Mumbai city. With these humble beginnings, Meridian began its foray into ethical marketing of formulations.In the years that followed Meridian keenly pursued its main objective by launching more unique products which had an ever growing acceptance by leading physicians and doctors throughout an increasing geographic area.
In addition to developing its marketing operations, over the years Meridian has also substantially improved its contract manufacturing capabilities by upgrading the manufacturing facility. As a result, in addition to its first customer, Parke Davis (now Pfizer) which continues even today, the company has extended its contract manufacturing services to such reputed customers like Cadila, Cipla, Glenmark, etc.
During recent years, Meridian has also added a third business activity that of exporting its high quality and economical formulations to overseas buyers in countries worldwide including such quality conscious markets such as Canada, New Zealand, Singapore, Ukraine, Mozambique, Angola, etc. Meridian has become a leading exporter of a range of suppositories to overseas markets having exported a number of suppository and pessary products in high volumes directly and through local export houses. |
Aim / Vision / MissionMeridian’s mission and philosophy is rooted in its name, meridian means ‘highest point’ or ‘top most’. The company was established to reach new heights by doing new things that have not been done before or by doing things in new ways. Differentiation and originality is a way of life at Meridian and through this it aims to add value to the markets it serves.
The Indian pharmaceutical industry has a large number of companies and most of these companies market ‘me too’ products i.e. products which are already in the market and not having any new benefit or feature. In a typical chemist shop in India one can find as many as 20 brands for just one type of product!
Meridian’s mission is to provide innovative healthcare products with unique benefits and features that satisfy an unfulfilled need among patients. Ultimately people enjoy better health standards through the use of one or more of Meridian’s products.
One can better understand Meridian’s mission by looking at a classic example of one of the company’s early product launches i.e. Nasomist, a unique safe nasal decongestant. There was not a single product similar to this in India at the time Meridian introduced Nasomist in 1994. It was a totally new concept which took time to gain acceptance. Meridian sacrificed short term gain, and with much patience and perseverance, stuck to its objective and eventually the product became immensely popular. Today Nasomist is used widely by India’s top physicians and thousands of patients are regularly getting relief, which earlier they were not getting from any other product. In this manner, Meridian created an entirely new market segment with many of the country’s leading pharma companies copying Nasomist. Of course, Nasomist and Meridian, being the true pioneers remain to be the market leaders.
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 | Fact Sheet | | | Year of Establishment | : | 1995 | | Nature of Business | : | Manufacturer, Exporter | | Major Markets | : | Australia/NZ, Indian Subcontinent, Central America, South America and North America |
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Contact Details| | Company Name:
| Meridian Enterprises Private Limited | | Contact Person: | Mr. Ramesh Banatwala | | Telephone: | +(91)-(22)-22042745 / 66084200
| | Fax No: | +(91)-(22)-66084212 | | Address: | 1108 Embassy Centre, Nariman Point, Mumbai, Maharashtra - 400021 (India) |
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