Their long associations across industry verticals enable us to better understand the key areas and requirements of different business organizations.

A leading market research and consulting firm, our meticulously planned and executed researches, is well supported by expert industry professionals and team of experienced and qualified on site survey team. They have the necessary experience of conducting researches of different markets and help us in collecting, analyzing and interpreting end user data based information.

Our efficient range of research based services assist our clients in successfully achieving their respective goals. It enables our clients to have a better understanding of the needs and wants of their prospective clients and bringing a significant reductions in their direct and indirect costs.


To exceed the expectations of our clients by delivering them value added results.

Our comprehensive services are based on constant dialogs with the clients, which aid us in having a better understanding of the customized requirements of our clients. It enables us in successfully meeting the desired specifications of our clients, in turn maximizing their satisfaction level. This proactive approach towards our clients has enabled us to acquire the valuable trust of our clients.

The range of services offered by us include:

• Market Research.


• Social Research.


• Promotion & Events Management.


• Media Research.


• Party Auditing (Neutral Auditing).


• Networking Services.


• Consultancy Services.


• Online Services.


• Technical & Analytical Services.


• Customer Research.


• Multilingual Translations.


• Secondary Research.


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Our close association with clients enables us to meet their exacting requirements and reflects their high satisfaction level achieved by our quality services. It has enabled us to further expand our network of services across Indian and international markets.


We specialize in efficiently collecting all the relevant information that provides effective forecasts & insights to clients queries. Our innovative research based methodologies for data collection includes:

• Informative content available at our library that enables us to formulate guidelines on different market research projects.
• Effective use of web based services and other resources for finding relevant answers to industry studies, competitive analysis and other related topics.
• Effective utilization from knowledge gained from focused groups, central location test and executive interviews.

NexGen solves all your market research needs. We specialize in hard to find information. We has several research methodologies at your disposal for data collection including :

• Secondary (Desk Research) – NexGen has a its own library of different market & social research projects for secondary research. We also find it fast by using the web and using other resources.
• Qualitative - If you need detailed feedback for your product concepts, we can help. Focus groups, Central Location Test (CLT) and executive (depth) interviews, PRA studies provide reaction to your ideas it gives actual uses briefs.
• Quantitative - We do it one to one by structured questionnaires & internet survey. We can track responses by email also. If target market is not Web represented, we use other data collection methods.

Qualitative :

• Central Location Tests (CLT).
• Focus Group Discussions (FGD).
• In-depth Interviews (IDI).
• Ethnography.

Quantitative :

• Mystery Shopping.
• Census - Retail, Households, Corporate.
• Consumer & Product Research.
• Perception / Impact Assessment & Customer Satisfaction Studies.
• IT & Telecom Research.
• Industrial Research.
• Track Studies.
• Employees Satisfaction Surveys.
• Trade research.
• Retail Store Audits (RSA).
• Merchandizing research.
• Concept testing and ad testing.
• Mapping exercises.

Based at New Delhi NexGen covers almost every part of the country with its channel partners at South, West, North & East India. We have all the facilities of training, briefing, teleconferencing and video conferencing with in the office premises.

Our trained team of quality coordinators are focused on achieving high performance, entrepreneurship and empowerment, thus ensuring complete satisfaction of our clients. Being a key player for proper execution of the project, they ensure flawless results from personnel covering field reporting and help in keeping a repeated check on the overall quality of the research. It ensures our clients of authentic and more productive information on the researched topics.


For achieving better quality standards in our researches, our team of quality professionals engage into regular discussions with the clients. It enables us to better formulate sample designs and area plans.
Apart from this, for maintaining a better consistency in the quality of data collected, our quality controllers follow procedures of conducting spot checks, back checks and follow up calls made to the clients, ensuring genuinely of the data.

Our superior range of services is well recognized in almost every part of the country. The establishment of our channel partners at south, west and east India enables us to provide our clients with better and more productive range of research services.
Our wide range of clientèle includes industries like Automotive, Health care & Pharmaceutical, Telecommunication, FMCG, Real Estate, etc.


The salient features that distinguish us from the rest are:

• Services of professionals utilized in conducting research.
• Intensive research modules covering every aspect of clients requirement.
• Optimum utilization of innovative research techniques to get the desired results.
• Team having in depth knowledge of the industry.
• Strategic Advantage based research.
• Services offered at competitive costs.