Dedication to the understanding of health care issues is central to the mission of NexGen Healthcare.

NexGen Healthcare Research is to serve as a strategic positioning system for our clients, helping them combines’ industry expertise, data and insight to satisfy their informational needs and optimize their business strategies.

NexGen is having its own panel of more than 1000 doctors across India in all super specialty area.

NexGen Healthcare is a full-service national research company specializing in healthcare. NexGen designs studies for healthcare systems, health plans and insurance companies, medical device and equipment companies, non-profits, and pharmaceutical companies across India.

We care deeply about providing high quality, results-oriented information that will help our clients make intelligent, thoughtful, and meaningful decisions.

NexGen Healthcare has been in business for over 2 years. During this period, NexGen has conducted a number of health care studies all across India.

NexGen Healthcare has experience across the entire spectrum of health care. The breadth of our experience gives NexGen Healthcare greater insight into the way that the various parts of the health care system interact than marketing research companies that specialize in one segment of health care.

NexGen Healthcare turns answers into advantages for our clients. Our veteran team of market research professionals consults with clients and translates high-quality data into relevant strategic recommendations and action plans.

NexGen Healthcare uses high quality sampling and data collection methods. NexGen Healthcare has the ability to complete complicated and difficult studies that involve multiple market segments.

NexGen provides a comprehensive range of market research and consulting services reflecting our experience & strong capabilities. Our market research products and services are as follows:

• Market entry & feasibility studies
• Ad test – Pre & after launch
• Customer satisfaction studies
• Employees satisfaction studies
• Mystery shopping
• Market potential & trends studies
• Market segmentation
• Retail/Channel audits
• Opinion polls/surveys
• Product tracking studies
• Product placement studies
• Media Research
• GIS mapping
• Onsite purchase observations
• Third Party Auditing (Neutral Auditing)

NexGen Healthcare is a full-service healthcare research firm, with the capabilities to design and conduct virtually any research your company might need. The following list covers the spectrum of research NexGen performs.

• Market Research Study Design
• Expert Questionnaire Development
• Data Collection
• Telephone (All India)
• Online Communities
• Mail
• Internet
• In-Person
• Focus Groups
• Central Location Tests
• Data Processing and Coding
• Advanced Statistical Analysis
• "Topline" Summary Reports
• Detailed Summary Reports
• Presentation of Results
• Strategic Marketing Consulting

Types of Studies in Healthcare industries:

• Advertising Awareness, Message Recall, and Effectiveness
• Expert Advisory Panels
• Awareness, Attitude, and Usage (AAU)
• Community Health Needs Assessments
• Competitive Evaluations
• Concept Testing
• Prescription Audits
• Customer/Patients Satisfaction
• Detailing Effectiveness
• Employees Satisfaction
• Ethnographic Observation
• Feasibility Studies
• Health Insurance Effectiveness Studies
• Health Plan New Customer Welcome Calls and Information Verification
• Hospital Branding
• Image and Attitude
• Lost Customer Analysis
• Market Potential/Market Assessment
• Mystery Shopper
• Market Needs Assessments
• New Product Introduction Benchmarking, Effectiveness, and Tracking
• Physician Prescribing Habits and Practices
• Physician Relations Evaluations
• Planned Purchase Surveys
• Pricing
• Product Placements
• Product Evaluations

Kuldeep Anthwal

• Has research experience of working 22 years with ORG-MARG A C Nielsen India at Middle level Management.
• Has worked on several product categories.
• Handled key clients like ITC, Coca Cola, Nestle Etc.
• Better known for his skills in Planning, Budgeting, Implementations & Coordination.
• Handled all kinds of projects including FMCG retail Audits, Pharma Audits, Social & Media studies.

Mahesh Mahtolia

• Has research experience of working 11 years with leading market research organizations.
• Started career with ORG-MARG, subsequently worked with A C Nielsen.
• Worked with IDC- an IT and Telecom market research organization as the head of Operations in India.
• Has worked on several product categories.
• Capability to design and execute both quantitative and qualitative research works.
• Has some good experiences of working with national & international clients.

Sushanta Chatterjee

• More than 15 years of experience with leading pharmaceutical companies in sales and marketing.
• 4 years of market research experience with leading companies like Synovate & NexGen.
• Heading role in healthcare studies
• Heading the operations and client servicing.

NexGen follows several research methodologies for data collection including:

Secondary (Desk Research) – NexGen has a its own library of different market research projects for secondary research. We also find it fast by using the web and other resources.

 

Qualitative –

@ Central Location Tests (CLT) – 15 Professional recruiters & 5 In hall executives

@ Focus Group Discussions (FGD) – 2 Professional moderators & 12 recruiters

@ In-depth Interviews (IDI) – 2 Professional moderators & 5 interviewers

 

Quantitative –

@ Face to Face Interviewing – Nationwide more than 100 trained interviewers coordinated by local supervisors

@ CAWI (Computer added web interviewing) – Complete in house setup

NexGen is having a proven track record of serving the following industries by giving the best suit solutions:

 

Automobile	One multinational client
FMCG	Many national and multi national clients
Bank and Finance	One of India’s largest private bank
Hospitality	Many national and multi national clients
Education	One famous national client
Information Technology	Three national clients
Telecommunication	One of leading service provider in telecom
Fashion & Beauty	One leading chain
Industrial Research	One multinational client
B2B	Many leading corporate
B2C	Many national & multinational clients

 

Based at New Delhi, India NexGen covers almost every part of the country with its own network & channel partners at South, West , North & East India.

NexGen have a very good office infrastructure at each centre. We have separate facilities for field, research &  data entry.

We hired best available service providers for broadband, telephone & power backup. For all the employees we have set parameters for the security checks.

Given the objectives & an understanding of client’s need a questionnaire, sample design & area plans for field work are prepared & discussed with clients. Quality of research is a function of quality of data collected & timeless in collecting data.

NexGen Research is from an operational aspect, more focused on Fieldwork Management, we have developed systems which require that each and every project manager oversees all matters concerning the ongoing nature of the project. In this respect, it is incumbent on the Project Manager to be fully conversant with each and every fieldwork personnel involved with the project. This requires that daily meetings occur between the project manager and all interviewers and regional supervisors. NexGen Research has in-house regional fieldwork supervisors located in the key cities that oversee all fieldwork management at the local level. NexGen Research use an operating manual that outlines strict research guidelines. Emphasis is placed on quality control to achieve only accurate results. Quality control procedures include:

• Qualitative research is 100% fully reviewed by management.
• Quantitative research includes validation of 30% of sample size.
• We adhere to established ESOMAR, CASRO and MSPA Standards.
• Compulsory formal training for all new interviewers.
• Compulsory attendance at all project briefings.
• Clients are invited and encouraged to attend all training sessions.
• Field pilots of all questionnaires and guidelines.
• 30% of all interviews back-checked within 48 hours.
• Field observations by clients welcome.
• Fieldwork is always handled by qualified professional field managers throughout the country. Randomly selected data is validated by the respective field manager in New Delhi for quality control purposes.

• Sealants study in India on CTVS
• Haemostatic agents usage in India by the surgeons
• Biosurgical products awareness & usage in India during surgeries
• Feasibility for a Secondary Care Hospital in Indore
• Feasibility for a Secondary Care Hospital in Ujjain
• Feasibility for a Secondary Care Hospital in Raipur
• Feasibility for a Secondary Care Hospital in Nanded
• Mapping study of India’s top 1500 hospitals and medical colleges Feasibility in 79 towns across India
• Glucometer study in India among the chemist
• Oncologists study across India
• Surgical Equipments Survey
• Bio Medical Equipments Market in India
• Prescription Preference in India
• Medical Diagnostic Equipment Market in India
• Micro Scanning and Handheld Diagnostic Equipments Market
• Sleep and Respiratory Product in India
• Feasibility Report for Urology Centre in Dehradun
• Feasibility Report for Urology Centre in Indore
• Feasibility Report for Multi-Specialty Hospital in Patiala
• Feasibility Report for Multi-Specialty Hospital in Kanpur
• Feasibility Report for Multi-Specialty Hospital in Mysore
• Surgical Equipments Brands Recall in India
• Doctors Opinions on Different Specialties
• Peripheral Vascular Disease Study in India
• Study among Rheumatologist
• Brand Penetration of Ultrasound Machines in India
• Doctors Census in Delhi
• Healthcare Awareness in Rural India
• Doctors Validation Exercise in India
• Study among the leading Cardiologist & Diabaetologist in India
• Use of Infusion Pumps in India
• CGHS Dispensaries profiling
• Psychiatric drugs study
• Metastatic Breast Cancer study

Leading Indian and International firms have repeatedly used NexGen’s expertise to hone their business strategies and operational plans. NexGen undertakes an independent evaluation of markets to fine-tune existing marketing strategies or develop appropriate new strategies. Having identified the market potential and the opportunity, NexGen assists in formulating and structuring business plans with a view to successfully roll out fresh ideas.

NexGen sets out the best practices to be adopted by a company to address markets more effectively. These could pertain to any specific functional area like sales, marketing, distribution, pricing, servicing or could address all areas of a company’s operation in the market place.