NexGen is a research-driven marketing consulting company. That means we do A LOT of marketing research—world-class qualitative and quantitative marketing research, including:

• Market segmentation and targeting research
• Positioning research
• Product/service concept development
• Copy testing
• Media plan optimization
• Simulated test marketing
• Customer satisfaction/customer loyalty research

We pride ourselves on the innovative techniques and tools we can bring to your marketing research consulting assignment. We are well-versed in traditional methods, a variety of state-of-the-science analytical techniques, as well as newer techniques such as ethnography, positioning simulation, and Six Sigma marketing plan forecasting.  

Whether you’re a research director comfortable with “getting technical,” or a brand manager or marketing VP with limited familiarity with marketing research techniques, you can rest assured we’ve worked with all kinds of marketing research consulting clients.  We’re ready to go deep into the statistical merits of different data collection techniques or the sophisticated underpinnings of our models or stay free of technical and marketing research jargon and explain the process to you in plain English. 

Highlights

• NexGen has conducted over 1000 market research projects for diverse products & services in last 4 years with around 150 clients across the globe.

• More than 50000 with consumers / household interviews in a year

• More than 50000 interviews in retail sectors in a year

• More than 30000 corporate interviews in offices in a year

• More than 2000 In Depth Interviews in a year

• More than 100 FGD’s/CLT’s in a year

• More than 100000 product placements

• 20 qualified professionals operate throughout India

• All India coverage

NexGen has a separate division catering the social research. We have a team of industry specialist who are doing the social research services for Central & State Ministries, Govt. Depts., Organizations, NGO’s & Institutions. We have a rich experience of Baseline, Mid-Line, End-Line ,Evaluation & Monitoring the studies of different issues like : Urban & Rural development - Urban Slum area, PRI, JRY, PDS, REGP, DWACRA and Health & sanitation programme, IAY, etc. Health & HIV Aids Related Project - Economics, infrastructure, utilization, reproductive and child health (RCH), communicable diseases, etc. Women’s and Child Development - Child Labour, maternal & child health, gender studies, behaviour change, etc. Education Project - Primary, secondary, adult education & Vocational training programme, etc. Social Welfare - Poverty, family welfare, social security, labour and livelihood studies, food security, etc.

We provide market research & survey services for catering to the needs of various health care industries including medicine manufacturers, health care equipment manufacturers etc. These services are extremely beneficial for understanding the end users' attitudes & behavior towards the products & services as well as their emerging requirements. These services are offered by our highly qualified industry professionals, who have years of experience in this field. We offer these services keeping into mind the specific needs of our clients.

The various services offered by us are:

• Market Research Study Design
• Expert Questionnaire Development
• Data Collection
• Telephone (All India)
• Online Communities
• Mail
• Internet
• In-Person
• Focus Groups
• Central Location Tests
• Data Processing and Coding
• Advanced Statistical Analysis
• "Topline" Summary Reports
• Detailed Summary Reports
• Presentation of Results
• Strategic Marketing Consulting

Promotions & Events are the direct & shortest media to reach the customers. At NexGen we do the promotional activities & events for the clients those who needs to promote the products or services directly to the end users and to channels. We have a separate division to cater the activities like pamphlets distributions, taking feedbacks from the customers, displays (POP/POSM, banners, danglers, posters). NexGen is promoting most of the products for ITC in Delhi & NCR.

NexGen Media Research has a niche in media research activities. Our media studies done for the various clients finds us specialized for this job. We proud our strength of media research which has satisfied our clients for there every demands in this field. We did some very accurate opinion polls, ad test, media habits, media studies which has boosted our confidence in media research more.

• Survey on People perception of AP Govt. Performance of Raj Shekhar Reddy (CM) with completing Two years.


• Survey on People Perception On Lok Sabha Election For Congress Party & Other Party.


• Evaluation of the Lok Jhankar program aired on All India Radio in the states of Rajasthan, UP and MP.


• Impact study of contraceptive advertisements on DD (Delhi, U.P, Delhi, Rajasthan).


• Use of media in awareness education about prevention & need of disability. (Delhi, Hyderabad).


• Evaluation of the NCLP’s project (U.P, M.P, Bombay etc).


• In-depth Interview on Audience Reaction of Jasoos Vijay serial comes on Doordarshan through BBC-WST in different state (UP and Rajasthan).

Audience Reaction of Jasoos’s Vijay Serial coming on Doordarshan through BBC-WST in Different state (UP, RAJ).

We offer to our clients superior range of authentic customer researches. These activities are taken up buy our trained and qualified professionals ensuring compilation of genuine data, that benefits our clients targets. Some of the areas, we touch while conducting customer research are :

• Customer Satisfaction.
• Customer loyalty.
• Customer feedback Research.

We offer quality secondary research services to our clients in diverse fields. Offered at competitive prices, our competitive research personnel ensure that the core requirements of the clients are met.

We offer to our clients a wide range of research consultancy services to choose from, for market research. Conducted by our professionals, we ensure that our services meet the desired requirements of our clients. NexGen help companies make better business decisions about the development and marketing of new products. NexGen Market research represents the true voice of the consumer in a company.

• Opportunity assessment
• Market size estimation
• Competitive analysis
• Next practices
• Location analysis
• Business Plan creation
• Product usage mapping
• New concept acceptance

Business needs such as competition tracking, company information, industry outlook across countries, tracking customers and media / blog reports are addressed by NexGen consulting.
Beyond customer satisfaction, the greater challenge is to measure the “customer disposition” which could be dependent on issues of satisfaction, loyalty, advocacy and perceived value for money.


NexGen provides actionable outcomes based on customer responses, which lead to positive orientation on the disposition continuum. NexGen domain knowledge built across diverse sectors helps bring a fresh perspective, which goes ‘behind the numbers’ and the stated responses. It views the entire customer disposition exercise as a strategic tool for increasing business performance. This service is offered only in cases where NexGen has built an understanding of the business domain issues. Similar exercises are undertaken for other stakeholders –investors, employees, channel partners and vendors.

• Critical expectations and fulfilment
• Brand promise
• Customer Value Index
• Core customer constituency
• Benchmarking
• Client actionability framework

Our wide range of networking services offers our clients successful solutions to their emerging business needs. Under this service, we hold the marketing research services for the clients wherever they wish to, means there is no bar for the location.

We offer to our clients a wide range of on line services as desired by our clients regrading anything about Market Research. Based on professional and dynamic approach, our team of professionals assist us in meeting the exacting requirements of our clients.

Our technical and analytical services covers a wide range of subjects and are offered by trained and experienced professionals. These services include all the statistical analysis done on the basis of the statistical tables and datas available. We use all the technical aspects in calculating the probabilities.