Year of Establishment: 1985
IndiaMART Member Since: 2010
Nirma Limited markets its products through its fully owned subsidiary Nirma Consumer Care Limited (NCCL), which was incepted in 1985. NCCL in turn resells these products in the market under the umbrella brands NIRMA and NIMA along with extensions.
The distribution strength of Nirma is based on mutually rewarding and satisfying relationship.
Nirma pioneered the concept of flat distribution network. Nirma Consumer Care Limited operates with two parallel distribution networks. The NIRMA brand is marketed through the first network, which consists of about 450 exclusive distributors. It is one of the lowest cost FMCG distribution channels of the country.
Aim / Vision / Mission
Vision / Mission
Nirma is a customer-focused company committed to consistently offer better quality products and services that maximise value to the customer.
This customer-centric philosophy has been well emphasised at Nirma through:
Nirma is a phenomenon and synonymous with Value for Money. The brand transcends the specific dynamic of any particular product category, which is best captured in its above mission statement - a statement of sustained innovation, an unceasing effort to deliver better value to consumers, through better product quality.
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