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Know Nirula's

Know Nirula's

Nirula's, a well-known name in the hospitality industry, had like all success stories a small beginning. The Nirula's Family came to Delhi in 1928. The Nirula brothers before going into the Hotel and Food Service Industry tried their hand at various professions including running a pharmacy, optician shop and a photo studio.

However, they soon realized the paucity of good eating-places in and around New Delhi. Though completely new to the business, they began "HOTELINDIA" in 1934 at Connaught Place with 12 rooms, a restaurant and a bar license.

The starting of the 'Chinese Room' Restaurant and introduction of espresso coffee for the first time in India by Nirula's was done in the 1950's. The 60's witnessed the opening of two specialty restaurants, La Boheme a modern restaurant serving Hungarian food & Gufa an Indian specialty restaurant. The 70s saw the company venture into the fast food business with the Pastry Shop, Snack Bar, Hot Shoppe and Ice Cream Parlour. The Potpourri restaurant with the first Salad Bar in India was also opened in this period.

The eventful decades of 1980s & 1990s saw the opening of the Central Kitchen and Family Style Restaurants at Vasant Vihar, Chanakya, Defence Colony, Noida and numerous other strategic locations in the NCR.

Today, the Noida production facilities include the Bakery, Confectionery, Cheese Plant, Ice cream Plant, Food Processing Unit and Hot Kitchen.

Nirula's has widened its presence in North India with the opening of restaurants in Panipat, Dehradun, Chandigarh, Jaipur, Meerut and Pathankot. Association with Indian Oil Corporation in 2005 witnessed the opening of new Outlets at fuel stations at Dwarka, Punjabi Bagh, Janakpuri, Gurgaon and Chandigarh. Nirula’s also has a National tie-up with HPCL and has opened projects in Delhi, Jaipur, Pathankot and will be opening another outlet in Behror (Delhi-Jaipur Highway) in the coming year.

In June 2006, Navis Capital Partners and Managing Director, Samir Kuckreja acquired the Nirula's Group of Companies.

After the acquisition, a new senior management team was created by drawing the best talent in the industry. The new team at Nirula's undertook a massive brand revamp exercise. While retaining the brand name and logo of "Nirula's", new sub-brand logos were created for Nirula's ice-creams, Pastry Shop, delivery business and others.

New graphics, logos, menu panels and packaging were created by well-known designer Ms. Gopika Chowfla. Interior and exterior designs were created by Ambrish Arora of Lotus Designs. New staff uniforms were created by the famous fashion designer Manoviraj Khosla.

Changes were also made to the service design by placing female Guest Response Executives (GRE) in outlets. But the Nirula's Group retained the USP of the brand in terms of wide menu choices and affordable prices.



Our Restaurant Formats

At Nirula's we put our customers first and to make the brand more accessible, we have created new formats which maximize our penetration among consumer groups. Besides Family Style and Casual Dining Restaurants, Nirula's now also has more compact formats which range from between 100 to 400 sq. feet and are perfectly tailored to fit high traffic locations. These formats include Express outlets, Fuel Station Units and Ice cream kiosks. The menu includes quick bites, value meals, snacks, savouries, beverages and the famous Nirula's Ice Cream range, with a focus on quick service and convenience. Nirula's new Retail Formats are located primarily in malls, transit locations, highways and large commercial complexes making the brand more accessible for consumers.

Mission Statement 01

Mission Statement 01

To give joyful moments to generations through delicious and affordable, Indian and International choices in fun-filled and friendly environment by innovative and passionate people

Mission Statement 02

Mission Statement 02

Mission Statement

Mission Statement 03

Mission Statement 03

Mission Statement

Mission Statement 04

Mission Statement 04

Mission Statement

Brand Positioning

Brand Positioning

Nirula's is warm, contemporary, accessible, eating place for families including children and young adults, serving the widest variety of Indian and International food, beverages and desserts, at affordable prices.

Management Team

S No. Departments Name Designation E-Mail
1 Operations Ajay Khanna Vice President ajay.khanna@nirulas.com
2 Business Development & Projects Sanjay Sachdeva Director sanjay.sachdeva@nirulas.com
3 Marketing Vinayak Shourie Vice President vinayak.shourie@nirulas.com
4 Production Rohit Sharma Vice President rohit.sharma@nirulas.com
5 Finance Shikha Seth Chief Financial Officer shikha.seth@nirulas.com
6 Human Resources & Training Nitasha Mehta Vice President nitasha.mehta@nirulas.com
7 Human Resources & Training Nikhil Mathur Senior General Manager nikhil.mathur@nirulas.com
8 Quality Assurance & Operations Audit Bibhuti Prasad Sinha General Manager bibhuti.sinha@nirulas.com
9 Administration J.S.Grover Vice President js.grover@nirulas.com


Samir Kuckreja
CEO & MD
Samir Kuckreja is the CEO & Managing Director of Nirula’s Corner House Private Limited. He has done a BA Economics degree from St. Stephens College, Delhi and a BS in Hotel Administration from Cornell University, USA.

Samir has over 18 years of experience in the hospitality industry. He started his career with the Four Seasons Hotel in Philadelphia, USA. He worked at Nirula’s in Delhi for 9 years and looked after Operations, Business Development and Marketing during his stint. He was the Business Development Manager for the Indian Subcontinent with Yum Restaurants in New Delhi for three and a half years and was responsible for setting up over 70 Pizza Hut and KFC restaurants in 4 countries. He was the Joint Managing Director of Mars Hotels & Restaurants for close to two years and was responsible for their Hotels, Restaurants and Cake Shops.

Ajay Khanna
Vice President - Operations
Ajay completed his Diploma in Hotel Management from Pusa, New Delhi in 1986 and a B.Com Degree from Delhi University in 1987. He has also completed his certification as Internal Auditor for ISO 9001 from LRQA and has obtained ‘Train the Trainer’ certification for Hotel Operations from ITDC. Ajay has 20 years of rich experience in the hospitality and retail industry with reputed names such as Reliance Industries Limited, ITDC, Apollo Hospitals, and Amoretto’s Retail. He has also worked with Somprasong Land Public Co. Ltd in Bangkok.

Sanjay Sachdeva
Director – Business Development & Projects
Sanjay completed B.E (Mechanical Engineering) from Bangalore University in 1989, Diploma in Marketing Management from IGNOU in 1993, MBA with specialization in Operations from IGNOU in 1998 and PG Diploma in Construction Management from Delhi Productivity Council. He joined Nirula’s with 17 years of experience with Jupiter-No Break Systems (P) Ltd, New Delhi; Modern Food Industries (I) Ltd, New Delhi; Domino’s Pizza India Limited, New Delhi and Devyani International Limited.


Careers with Nirula¿s

Nirula's, India's oldest and most loved restaurant chain has a legacy of nurturing its employees.
We build leaders and high performing teams which empower our people to exceed their own expectations and talents.

After more than seventy years of providing exceptional service in North India, Nirula's is now poised for an all India expansion. Following an aggressive expansion strategy our outlets are coming up in all parts of Delhi, NCR and various other cities of India.

Nirula's phenomenal growth, led by an expert team of business leaders has created exciting and rewarding career options in many different areas. Whether you're interested in gaining valuable experience as an intern or a Corporate Management Trainee, beginning your career in an entry-level position, or challenging yourself as an accomplished professional, Nirula's offers you a wide scope of career opportunities.

If you are willing to strengthen your professional skills, perfect your technical knowledge, and develop your personal attitudes so that you can deliver world class service then Nirula's is the place for you.

At Nirula's we invest in our people, we encourage creativity, develop skill sets, enhance effectiveness, reward initiative, nurture knowledge and empower people to continuously learn and grow. We also provide various Training and Development programmes to enable you to unleash your potential. We stimulate the drive to exceed expectations and take immense pride in our employees successes.

We provide a vibrant and dynamic work culture where everyone is respected, heard and encouraged to do their best. We reward meritocracy, integrity and the will to succeed. We value open and effective communication across different departments/ laterals and give people the space to express themselves.

If you can communicate clearly and confidently, if you genuinely like people and have a positive attitude, if you are outgoing and cheerful, have high energy levels and enjoy the synergy that comes with working in a great team then you are the next generation of talent that will take Nirula's to new heights.

Corporate Social Responsibility

Nirula's acts as an Agent of Change
As part of our vision here at Nirula's we have been continuously committed to improving the quality of life of our workforce, their families, our local community and society at large. From time to time we have undertaken various CSR initiatives and carried out community projects. Nirula's stands for integrity, best practices and most importantly for being a proactive agent of change.

  • In the past we have partnered with the NGO - Salaam Balak Trust and worked with homeless youth.
  • The Scholar's Club Award is an ongoing CSR exercise which rewards scholarly achievement among children. Run between the months of April and May, it offers students who have scored above 90% marks in the academic year a free Triple Sundae / HCF.
  • The Birthday Club program offers a free Ice Cream Scoop to any child who signs up for it on their birthday.
Tie-Up with Khushii : Nirula's tied up with the NGO Khushii last year to support the educational programs they run for school children in Delhi and NCR. To raise funds for Khushii's developmental projects. Nirulas’ raises funds for Khushii through various innovation ways like Nirula's last year held an Art Auction at its Potpourri Restaurant and raised a large sum for Khushii Kids. Nirula’s regularly organizes event to raise funds for Khushii.

Disclamers / Limitation of Liability

The information and services included in or available may include inaccuracies or typographical errors. Changes are periodically added to the information herein. Nirula's may make improvements and/or changes at any time.

Nirula's does not represent or warrant that our service will be uninterrupted or error-free, that defects will be corrected, or that the site or the server that makes it available, are free of viruses or other harmful components. We do not warrant or represent that the use of the store or the materials made available, will be correct, accurate, timely, or otherwise reliable. Nirula's shall have no liability to you for any interruption or delay in access to the site irrespective of the cause.

The information, services, products and materials contained in this store are provided on an "as is" basis without warranty of any kind. Nirula's hereby disclaim all warranties and conditions with regard to the service, including all implied warranties and conditions of merchantability, fitness for a particular purpose, title and non-infringement.

No advice or information, whether oral or written, which you obtain from us shall create any warranty not expressly made herein.

You understand and agree that any material and/or data downloaded or otherwise obtained through the use of the service is done at your own discretion and risk and you will be solely responsible for any damage to your computer systems or loss of data that results from the download of such material and/or data.

Price, discounts, schemes, promotions and availability of information/data are subject to change without notice.

Terms and conditions for purchase made on this site

Nirula's may amend this User Agreement at any time by posting a revised version on the Website. The amended version will be effective at the time Nirula's posts it on the Website.

By accepting this User Agreement, the User has also accepted and agreed to be bound by these terms and conditions as provided from time to time in this User Agreement. Eligibility Registration and use of the Website is available only to the persons who are competent to enter into a contract under under Indian Contract Act, 1872. A minor i.e. under the age of 18 years is not permitted to be registered as a member of the Website and shall not place any order for purchasing any items on the Website. If a minor wishes to purchase an item on the website, such purchase may be done by its parents or legal guardian. Registration Obligations At the time of registration as a registered users/member of the website you agree, inter alia, to:

  • Provide true, accurate, current and complete information about yourself as asked by Nirula's in the registration form.
  • You must not include any of your contact details such as email addresses etc in your User ID; and
  • Maintain and promptly update the Registration Data to keep it true, accurate, current and complete.
If you provide any information that is untrue, inaccurate, not current or incomplete or Nirula's has reasonable grounds to suspect that such information is untrue, inaccurate, not current or incomplete, or not in accordance with the User Agreement, Nirula's has the right to indefinitely suspend or terminate your membership with the Website and refuse to provide you with access to the Website. Registered User Obligations You being a registered user of the website will always be responsible for:
  • Maintaining the confidentiality of your User ID and Password and for restricting access to your computer, computer system and computer network, and you shall always be responsible for all activities that occur under your User ID and Password.
  • You shall comply with all applicable Domestic laws, rules and regulations (including the provisions of any applicable Exchange Control Laws or Regulations in Force) and International Laws, Foreign Exchange Laws, Statutes, Ordinances and Regulations (including, but not limited to Sales Tax/ VAT, Income Tax, Octroi, Service Tax, Central Excise, Custom Duty, Local Levies) regarding your use of our service and your purchase of items or services.
Buying through the Website All purchase orders placed through the Website are a firm commitment to purchase. If you are the purchaser for any item and your purchase order is accepted by Nirula's, you are obligated to complete the transaction with Nirula's.

All purchase orders placed through the Website are a firm commitment to purchase. If you are the purchaser for any item and your purchase order is accepted by Nirula's, you are obligated to complete the transaction with Nirula's.

Privacy Policy

Nirulas Corner House Pvt. Ltd. (Nirula's) recognizes the importance of privacy, security and the sensitivity of your Personal Information (as defined below). Nirula's believes in protecting the privacy of customers of its outlets/ hotels and visitors of its website (users). This Privacy Policy basically outlines how Nirula's manages the Personal Information collected from its users and safeguards the privacy of the same. By providing Personal Information to Nirula's, users are considered to be agreeable to the terms of this Privacy Policy. However, Nirula's is committed to continuous improvement and values constructive inputs from the users. Nirula's welcome the comments and/or suggestions of its customers for improving this Privacy Policy. In case of any of the users have doubts or concerns, they can contact Nirula's at the address at the end of this policy. This Privacy policy covers the treatment of Personal Information that Nirula's collects, both through its website and through communications or interactions Nirula's may have with its users (such as e-mails, telephone conversations, face-to-face or some other correspondence). This Privacy Policy also covers the treatment of any such information shared with the users by any third parties. Since Nirula's regularly reviews all of its policies and procedures, it may change this Privacy Policy from time to time and such changes will be effective from the date of its revision on the website.

MEANING OF "PERSONAL INFORMATION" "Personal Information" means personally identifiable information, including without limitation names, addresses, financial and credit information (such as provided by franchise applicants), health information, customer comments, suggestions, complaints and consumer preference information.

USE AND DISCLOSURE OF PERSONAL INFORMATION COLLECTED BY NIRULA'S
Users providing comments regarding their experience at various Nirula's outlets/ restaurants or Hotels, use of credit cards to pay for meals or room reservations, order for Home Deliveries, participating in a Nirula's contest or promotional program, applying for being appointed to be a franchisee of Nirula's, seeking employment opportunities with Nirula's or any other interactions with Nirula's, users may provide Nirula's certain Personal Information related to these interactions. Nirula's gives all its users the assurance that it will not give, sell, rent, share, loan or use otherwise the Personal Information of its users to any third party except with the prior permission of the user or as disclosed in this policy or as may be permitted or required by law. In some of the cases Nirula's may appoint some third parties to provide the services to its users and Nirula's also gives the assurance that the third party will be bound by confidentiality obligations. Nirula's takes all required reasonable steps to ensure that the Personal Information of its users is kept safe from any loss, unauthorized access, modification or disclosure.

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