About UsCYCLE,the simple yet impactful name that N. Ranga Rao gave to his ravge of incense sticks,Like the product, its symbol represents honest-to-God quality & value for money Both are economical, ecofriendly and healthy. |
Happenings / News / Press CoverageCycle Pure Agarbathies launches ‘Pray for India’ campaign
Campaign to invoke country’s collective prayers for Indian cricket team in World Cup 2011
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Mysore, February 2011: Cycle Pure Agarbathies, India’s leading agarbathi brand is rolling out its ‘Pray for India’ campaign for the World Cup 2011 starting this month. Pray for India campaign will be a platform for ardent cricket lovers across the country to pray for the Indian cricket team to win the World Cup. The on ground campaign will roll out in 100 cities of the country with a Cycle ‘Pray for India’ branded mobile van .The van will move through the city stopping at important places and asking the passerby’s to come up on the van and write their prayers. A sample pack of Agarbathies will also be distributed to pray for the Indian team. Each Van will carry a 6 ft Mega Agarbathi which will be lit at the end of the day by a local celebrity. The on ground activity will start from Feb 17th.
As part of the campaign Cycle Pure Agarbathies has created a new Television commercial. The commercial denotes people from various walks of life having only one hope – that India should win the World Cup this year. Cycle Pure Agarbathies, therefore is carrying the hope and prayers of the entire Indian population. The commercial will be played on the days before the India matches. There will be SMS support to the campaign with over 50 lakh SMSes to be sent out to fans in the country.On the social networking platform Facebook, the ‘Pray for India’ campaign will be run through the company’s page called Bhagwaan Hai. Brand Cycle stands for hope and unwavering optimism - the grand essentials of human life. The thought of Bhagwaan Hai takes the idea of ‘God’ out of the puja rooms to the large canvas of our daily life. The
Bhagwaan Hai page will drive the 100-city campaign online with regular updates, weekly contests and gifts for fans and cricket lovers across the country.
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 | Fact Sheet | | | Nature of Business | : | Manufacturer | | Major Markets | : | Indian Subcontinent, East Asia, Middle East and South East Asia |
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Contact Details| | Company Name:
| N.Ranga Rao And Sons | | Contact Person: | Mr. Manager | | Telephone: | +(91)-(821)-2520350
| | Fax No: | +(91)-(821)-2520350 | | Address: | P.B.No. 52, 1553, N.R House, Vanivilasa Road, Mysore, Karnataka - 570 004 (India) |
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