Nuziveedu Seeds Pvt.Ltd was established in year 1973 by Sri M Venkatramaiah, present chairman of the company, with a progressive vision and solemn objective of developing and providing quality cotton seeds to the farmers at reasonable price. His son and the present Managing director of the company, Sri M. Prabhakar Rao took over the reins of NSL in year 1982, after the completion of his masters in Plant breeding. The profound endeavors of Sri M Venkatramaiah backed by the excellent academic record, right instinct and flawless management skills of Sri M Prabhakar Rao has brought the company to a top rank position in Indian seed industry. At present, NSL is the first Indian seed company with a turnover of about Rs 500 Crores.

Nuziveedu Seeds Pvt.Ltd, today, is a leader in R & D, production and marketing of not only cotton hybrid seed but also the hybrid seeds of other field crops like Corn, Rice, Sunflower, Sorghum, Pearlmillet, and vegetable crops.?NSL has also initiated work on developing high yielding varieties and hybrids in Wheat and mustard.

With the successful performance of Bunny BT and Mallika BT, cotton hybrid varieties, NSL has? 35 40 % of Indian hybrid cotton seeed market share. NSL hybrids contribute in producing 50% of the best quality of cotton in India. As a result, company received National Award (2002) for best R & D efforts in Industry by department of Scientific and Industrial Research, Ministry of Science and Technology, Govt of India.

Thirty five (35) years of successful operations contribute strong financials and high brand equity to the company. Every Indian farmer is well familiarized with ?Subeej?, a brand name of NSLs products We are enjoying a client base of 10 Million farmers who have reaped a rich rewards by cultivating company?s ?Subeej Seeds.