With an impeccable track record spanning over three decades Oriental Metals has proved its mettle in wholesale and retail marketing of aluminium products in the state. Today it is one of the best dealers of Indal and Hindalco aluminium in the country. And backed by a strong branch network it continues its leap forward scaling new heights of performance and service.
Proving its Mettle
Aluminium is the metal of today and of the future, with the total aluminium production in the country growing at an unprecedented pace to give its international competitors a run for their money. According to a market source, aluminium though costlier than iron, would receive a further boost in the market in the near future as the government intends to ban the use of asbestos.
Few people would have had the vision to foresee such great potential for the white metal, way back in 1965, especially in an industrial outpost like Kerala. But one man did. And his name was V.A.Mohammed Kunju, the Ernkaulam based visionary who set up Oriental Steel Trunks and Agrico Industries in 1965. What started as a small trading firm at Market Road, the business centre of Cochin, has today become a colossus in retail and wholesale aluminium trading in the state, providing complete solutions to the state?s diverse aluminium needs. Oriental Metals was born in 1980, as a result of the company?s corporate strategy to offer a more focused approach to aluminium trading. The company which started operations as the consignment agent of Indal has today grown into one of the leading dealers in the country for not only Indal but Hindalco and Jindal as well, who are easily three of the blue chip players in the aluminium industry in India with a global reach and recognition. From a fledgling business in 1980, Oriental Metals, over the next two decades made rapid strides to emerge as a pioneer in the industry in the state, setting new benchmarks of excellence all the way. Innovation, and an unfailing commitment to quality and customer satisfaction have been the company?s greatest strengths winning it recognition and accolades from customers and business associates alike.
The group?s unblemished record in customer service was first acknowledged in 1992 when Oriental Steel Trunks, one of the group companies received the distinction of being the best dealer for Indal aluminium in South India. In the years 1999- 2000 and 2000- 2001 the company went further ahead by winning the award for the best dealer in the country.