Electrolux is a global leader in home appliances and appliances for professional use, selling more than 40 million products to customers in 150 countries every year. Our focus is on innovations that are thoughtfully designed, based on extensive consumer insight, to meet the real needs of consumers and professionals. Our products include refrigerators, dishwashers, washing machines, vacuum cleaners and cookers sold under esteemed brands such as Electrolux, AEG-Electrolux, Zanussi, Eureka and Frigidaire. In 2009, Electrolux had sales of SEK 109 billion and 51,000 employees. For more information, visit http://www.electrolux.com/press.
The Thoughtful Design Innovator
All of our design and product development is based on the philosophy of Thoughtful Design. This is a holistic approach, rooted in the Scandinavian design tradition, where the aim is to develop and apply consumer insights into all aspects of the brand experience. It covers functionality, usability, touch & feel, visual appearance and the overall user experience throughout all aspects in the life of a product, from the moment a consumer starts to develop an interest, through to purchase, installation, usage and eventually disposal. Design has to generate emotion and desire in the user, but it must also ensure that the rational/functional aspects of the user experience live up to the user’s emotional and functional expectations.
The Electrolux Group strives to ensure that its products, services and production contribute to sustainable development. To this end, product designs aims to reduce adverse environmental impact throughout the product life cycle, while resource and energy consumption, waste and pollution are regularly monitored for improvement. The Group takes a proactive approach regarding environmental legislation, and encourages suppliers to adopt the same environmental principles as those pursued by Electrolux.
At Electrolux, we are proud to offer products that contribute directly to sustainability. Appliances that lighten the burden of household tasks liberate people for more creative endeavors. Improved hygiene from vacuuming reduces the risk of illness. The nutritional benefits of refrigeration are enourmous, at the same time food is preserved rather than wasted. Dishwashers and clothes washers save energy at the same time they make life easier for families.
For more information on Sustainability in the Group, please go to Electrolux.com/sustainability
The mission of Electrolux is to be the world leader in profitably marketing innovative product and service solutions to real problems, thereby making the personal and professional lives of their customers easier and more enjoyable.