Pernod Ricard is the world's co leader in wines and spirits. Since its creation in 1975, the company has undergone steady development, founded on both organic growth & successive acquisitions. Pernod Ricard India takes pride in having an outstanding collection of international and domestic spirits in its portfolio.Premium brands like Absolut Vodka, Chivas Regal, Royal Salute, Ballantine's, The Glenlivet (single malt), Martell (cognac), Beefeater Gin are global leaders owned,marketed and distributed by Pernod Ricard. The wine portfolio includes some of the finest new world wines like Jacob's Creek from Australia and Montana from New Zealand. Jameson is the world leader in the Irish Whiskey category, and Malibu & Kahlua are Pernod Ricards strengths as in liqueurs. Finally, the eponymous Pernod and Ricard remain the favorite anis based spirits across geographies. Pernod Ricard has grown both organically and through acquisitions. The thread of acquisitions started with purchase of a part of Seagram worldwide in 2001, followed by Allied Domecq and Vin & Sprit, makers of Absolut Vodka, in 2005 and 2008 respectively. Seagram had been particularly strong in India for its brand portfolio and as the pioneer of ?responsible drinking'. In the Pernod Ricard world, the emphasis can only grow stronger.

Imperial Blue- Strings Tour

Seagram's Imperial Blue Superhits brought live on stage for the first time, the iconic Pakistani band - Strings. The concerts were held across Lucknow, Agra, Hyderabad, Pune and Kolhapur, with packed houses appreciating the unique and popular genre of music that makes Strings one of the greatest bands of Asia.

Chivas Fashion Tour 2008

The world's leading premium brand Chivas Regal brought together 15 of India's leading designers and 2 international designers for the Chivas Fashion Tour 2008 .The tour traveled to five cities and ended in Dubai.

Blenders Party Tour 2008THE LONGEST PARTY EVER ORGANIZED -20 DAYS LONG!!! ONLY WITH BLENDERS PRIDE

A little bit of fashion, a little bit of Bollywood and a lot of partying was the motto for the first Blenders Pride Party Tour 2008. So the party we did at the longest party lasted 20 days!!!

Ballantine's Leave an Impression Tour'BICKRAM GHOSH, PETE LOCKETT & GUILIANO MODARELLI PLAY TOGETHER FOR THE 'BALLANTINE'S LEAVE AN IMPRESSION TOUR'

The Ballantine's Leave an Impression Tour featured world famous percussionists, Bickram Ghosh and Pete Lockett, who were accompanied by flamenco guitarist, Guiliano Modarelli and DJ Vicky traveling to Bangalore, Kolkata, Mumbai and Delhi and playing at leading clubs in each city.

Havana Club-Nu Havana
Launching Havana Club in true Cuban style, internationally acclaimed Cuban band Nu Havana was on its first visit to India for 5 city tour starting with Gurgaon and moving on to Bangalore, Goa, Chandigarh and Pune.

Vision

"PR India will be a significant player in the global spirits & wines market, consistently delivering superior consumer experience & creating maximum value for all stakeholders"