About UsNineties was a decade of visionaries. It was the time when the Indian economy took its first baby steps towards a more liberal policy regime. It was the time when Indian industry took its first steps to rise like a Phoenix. It was the time when an entrepreneur in Bangalore had a dream that the Indian medical industry would rise like a phoenix to become the world¿s health hub. It was the time when Sri Thyagarajalu Naidu floated Phoenix Medicare (P) Ltd as a partnership firm and as a distributing house for cardiac disposables. And the rest as they say is history. Led by a visionary, Phoenix pursued its purpose with single-minded devotion and dedication, innovating on-the-go and committed to customer delight, above all else. The numbers started ticking in fast and furious. By the time it completed its first year, Phoenix Medicare made breaking news, as the number one medical record chart paper and ECG electrodes supplier. In its second year, Phoenix tied up with the USA medical device company Daig, to launch cardiac catheters. In 1998, Phoenix tied up with AVE, leaders in medical device industry in the region. Phoenix strategic tie-ups and alliances with market leaders lent further momentum to its growth and the company cultivated a reputation in the market for its benchmarking quality and deliverables. |