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His alternate universe forms play clan, where t-shirts tell a tale, cushions curate a story, a journal takes you on a journey and playfulness finds its way on a plate.


Play clan’s love for india is fresh, alternate & anti-ordinary. We combine fashion, art and design to create collections in home, apparel, gifts and stationery to pay a tribute to india’s exuberance, vibrant colors and local culture.

Join the clan to wander with us, share our stories, browse our warm & cheery stores for products that carry a playful, individualistic, and humorous attitude, and allow us to add more colours to your indian adventures!
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