About Us+point has two ultra modern ice-cream manufacturing plants - one at village Pundhra, Gujarat and another at Bareilly, U.P. Certification of Bareilly plant is done by BIS and Pundhra plant is done by BVQI under the latest regulations of food safety system, September 2002. BVQI is a wholly owned subsidiary of Bureau Veritas, a France-based multinational organization. Our Pundhra plant has recently received the accreditation from Export Inspection Council of India, Ministry of Commerce and Industry, Government of India certification for exports that in itself is a bench mark for hygiene and quality. We, at Vadilal take utmost care for ice cream, so that it reaches the consumer in the most hygienic and wholesome way. We have the latest manufacturing equipments including automated cone-filling, candy-making, cup manufacturing and filling machines, hardening tunnels, computerized continuous freezers, and machines to produce biscuit-cones. |
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 | Fact Sheet | | | Year of Establishment | : | 1990 | | Legal Status of Firm | : | Partnership | | Nature of Business | : | Manufacturer, Exporter, Retailer, Buyer-Company | | Number of Employees | : | 101 to 500 People | | Turnover | : | US$ 10-25 Million (or Rs. 40-100 Crore Approx.) | | Major Markets | : | Australia/NZ, East/Middle Africa, East Europe, North Europe, South America and South East Asia |
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QualityOur plants are ISO: 9001:2000 and HACCP Certified.
Infrastructure+POINT ICE
Production facility available at Pundhra Plant.
A- Mix plant ( pundhra)
Mixing tank -2 no., online duplex filter, HTST , flow diversion valve, two stage Homoginiser,
Turbo blender for dry mixing, storage tanks ( storage cap. 50000 ltr. at pundhra )
B- ICE CREAM Freezing-pundhra
8 cont. freezer for ice cream and novelties production having different capacity.
2 fill and cap machine for cone and cup production.
5 Hardening tunnel for quick hardening of ice cream, novelties,cone, etc.
C- CANDY PRODUCTION-pundhra
2 Brine tank for manual candy production
1 cont. freezer
1 candy hardening tunnel
candy mould having diff. shape and volume- 125 no.
Candy wrapping machine for pillow packing
D- AUTOMATIC CANDY MAKING MACHINE- pundhra
Neumatic candy making machine
cont. freezer wrapping machine for pillow packing with conveyor.
E- SEMI AUTOMATIC CLEANING SYSTEM- CIP ( cleaning in place)
F- RAW MATERIAL PROCESSING - pundhra
Seiveing machine,nut cutting machine, Hot air oven, fruit processing machinery,choclate preparation tank, chikky making machine, cake production facility.
Brand Promotion:
Basically, we are very well known brand in every nook & corner of the country with a strong brand image and high brand recall.
We generally promote our brand through various ways like, Advertisement, Sponsoring Events, and by providing Publicity material (Glow signs, Danglers, Posters, Banners etc.) at our Retail Outlets. We basically look forward to print media as main stay to promote our brand & for the advertisement of our products as well as schemes / offers, as well as TV commercial to cover maximum consumers. We give advertisement in leading National (Hindustan Times, Times of India etc.) as well as popular Vernacular Dailies (like, Gujarat Samachar, Divya Bhaskar & Sandesh in Gujarat, Rajasthan Patrika & Dainik Bhaskar in Rajasthan, Dainik Jagran & Amar Ujala in U.P. & Uttranchal, etc.) and done TVC in leading TV channels like Star Plus, Star News, Cartoon Network, Nick, UTV and Hungama etc,.
At present we do not have any celebrity connected with our Ad Campaigns. However, we take Models for our Product & Brand Promotion.
Sales Network:
+POINT ICE has very strong sales network, we have a sales team network, which covers our entire distributor network.
We have a state wise sale team, which generates sales through retail outlets, institutions, Hotels & restaurants, Functions. Here for Sales Company? management plays major role like providing various Dealer schemes, consumer schemes etc. Vadilal has one of the widest ranges of consumer schemes in the industry. More sales is generated through new product developments, schemes and lucrative dealer margins.
Contact Details| | Company Name:
| Plus Point Industries Ice Cream | | Contact Person: | Mr. Vipul Vagadiya | | Mobile / Cell Phone: | +(91)-9874429199 | | Address: | Sragvada Road, Behind Madhi, Sabaipur, Junagadh, Gujarat - 362 150 (India) |
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