Preethi Kitchen Appliances Private Limited

About Us

Starting out in the year 1978 Maya Appliances owner of the Preethi range of home appliances is today a dominant manufacturer of mixer grinders in every market it is present in India. Manufacturing, Quality & Innovation The manufacturing practices at the company's manufacturing facilities are comprehensive and systematic from the inward inspection of vendors supplies to the in process systems and the final assembly. Vendors to the company are extended partners so much so they participate in development and are in turn Preethi's quality control inspectors. Every product current or under development carries the Preethi assurance of quality, the hallmark of the brand. The philosophy at MAL that governs the manufacturing processes is R & D driven by market feedback and continuous innovation. Preethi works with top notch research and design houses to internalize feedback. Some of the innovations that have clearly catapulted Preethi to the top include: The first to introduce A 750W motor Super extractor Grind and store facility Marketing, Sales & Distribution The sales and distribution philosophy is no less unique. The strength of Preethi's relationships with dealers and distributors is probably our biggest competitive advantage. With over 70 Customer Care Centers, 83 Distributors and over 7000 dealer establishments; Preethi is a strong, enduring and loved brand in over 9 million homes across India and abroad. Preethi works together with dealers in planning and promoting the sales effort. Dealers' volumes and values have grown exponentially. Preethi remains focused on best practices and continuous audit of sales and distribution efficiencies. Sales and service facilities are currently available in the US, Sri Lanka and the Middle East. Preethi's innovative marketing efforts are built on solid foundations. There is operational use of marketing research as endorsed by Francis Kanoi Research India's leading durables research agency. The in house ERP packages and effective marketing MIS that provides real time data for executive decision making. Brand building, has always been one of Preethi's biggest strengths with a clear understanding of consumer behavior. Preethi has remained at the forefront in communication and packaging design.