Leslie D'monte | December 02,
2006
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MARKETS & INVESTING
E-commerce
may vault to Rs 9,500 crore in 2007 |
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E-commerce in
India has almost touched the Rs 5,000 crore mark and is expected
to garner around Rs 9,500 crore by 2007.
This is despite the infrastructure constraints the countrys
online community faces and the recent figures put out by the
Internet and Mobile Association of India that estimate the Indian
e-commerce market to touch Rs 2,300 crore (around 10 per cent of
the organised Indian retail market) by 2006-2007, which itself is
a 95 per cent rise over last years figure of Rs 1,180 crore
and an over-300 per cent rise over the figure for 2004-05.
The discrepancy in figures arises from the fact that online
travel alone, which accounted for $800 million (a little over Rs
3,600 crore) in 2006, has not been accounted for, says Deep Kalra,
founder and CEO, MakeMyTrip.com.
This figure itself is poised to double next year. Do the maths
for all services that are being bought online and you
get a figure of around Rs 9,500 crore.
Further, the figures are credible if you consider the following
facts: An estimated Rs 30 crore of air and rail tickets are sold
online in India every day; a jewellery piece sells every 5
minutes, a mobile handset every 8 minutes and a car every 9 hours
on eBay; over Rs 5,000 crore worth of business (domestic and
international) materialised through leads generated by
Indiamart.com
during the last one year.
ICICI Bank alone conducted 17,000 online transactions a day,
which is projected to rise to 70,000 transactions a day by 2007,
says a source.
Net banking transactions with ICICI Bank account for a little
less than Rs 100 crore per month and credit card transactions
account for Rs 300 crore per month.
Last year, business-to-customer transactions with the bank
accounted for Rs 2,400 crore. This figure is expected to double by
March 2007.
Online shopping is now prevalent in nearly 2,000 towns and
cities, including Tier-II cities like Surat, Ankleshwar, Sholapur,
Kottayam, Faridabad and Bhopal.
Services like Net banking (32 per cent), bill payments (18 per
cent), stock trading (15 per cent), job search (51 per cent), and
matrimonial search (15 per cent) have seen tremendous rises.
Over 60 per cent of e-commerce transactions are being done by 20-
and 40-year-olds in India, constituting a considerable buying
mass, suggests the Internet and Mobile Association of India data.
On the downside, the country has only around 40 million Internet
users (expected to rise to 150-200 million by 2008, depending on
whose numbers one follows), around 15 million personal computers,
and 12,000 cybercafes (other estimates, though, peg them at around
90,000 to 100,000).
Besides, the country does not have a very healthy broadband pipe
(around 2 million subscribers, slated to rise to 20 million by
2010).
Currently, around 800,000 people transact on the Internet every
month. To make a successful e-commerce transaction, both payment
and delivery services must be made efficient. Current encryption
is offering a safer online environment.
More importantly, delivery of goods to consumers by couriers and
postal services is not very reliable in smaller cities, towns and
rural areas, says K Vaiteeswaran, chief operating officer,
FabMall.
The main speed-breakers include a long-pending requirement of
clarification on issues like sales tax and service tax for online
transactions, he avers.
If these hurdles are cleared, the figures will zoom further.
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