'Eighty
five per cent of B2B suppliers
prefer IndiaMART'
After the global industry and
the trader community, now it is the turn of the Internet and Mobile
Association of India to notice IndiaMART's omnipresence, says
Pallavee Dhaundiyal Panthry
IndiaMART.com,
a B2B platform on the Internet, was recently adjudged as the
largest online B2B marketplace in India, in a study conducted by
the Internet and Mobile Association of India (IAMAI) on Micro,
Small and Medium Enterprises (MSMEs), in India. IAMAI, founded
by various portals in 1994, aims to represent the interests of
online and mobile value added services industry.
The study accords a leadership status for
IndiaMART.com with 60
percent market share in India's online B2B marketplace. The
study states that 85 per cent of B2B suppliers across India
prefer IndiaMART.com as
their first choice when it comes to online B2B marketplaces.
Titled 'ICT adoption among MSMEs in India', the study was
unveiled by Dinesh Rai, secretary, Ministry of Micro, Small and
Medium Enterprises, Government of India at a press conference,
held in the Capital.
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The event
witnessed industry people including Info Edge CEO Sanjeev
Bikhchandani, P Dey, general manager, National Small Industries
Corporation (NSIC) and Sridhar Seshadri, head of online sales,
Google India.
Commenting on the accolade, Dinesh Agarwal, founder and CEO -
IndiaMART.com said, "This recognition certainly acknowledges
our market position and will help us consolidate our presence
further. It should also inspire more companies, which have so far
never seen the limelight of national and international visibility,
to join IndiaMART.com and
get the real flavour and benefits of online marketing."
Founded in 1996, the company has a presence in over 100 cities
pan-India. With approximately 1000 employees,
IndiaMART.com offers an
extensive range of valueadded products and services to over 500,000
members and over five million global buyers across industries and
verticals.
Apparently, IAMAI has came out with the study at an appropriate
time when more and more MSMEs are getting online to connect with
their buyers all around the world. The study also highlights other
usage aspects of ICT (Information and Communication Technologies)
among Indian MSMEs.
Rai said, "SMEs are an important part of industry because they
help create the maximum jobs. And ICT usage helps SMEs increase
their productivity and competitiveness. This study will be of great
use to this sector." Congratulating IAMAI for the study, Rai
said the government has earmarked a budget of Rs 160 crore to
develop and facilitate ICT applications for MSMEs. Added, Seshadri,
"This study will really help in galvanizing the SME and MSME
sector to become online-savvy and more focused on online marketing
as their growth path."
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IndiaMART
recently came in the news after Intel Corporation invested in
that company. Upon being questioned Vinod Kuppam of Intel
Capital explained his company's interest in
IndiaMART.
"Previously, IndiaMART
had not come up with the proper numbers. Now they have reached
that figure," he explained.
Continuing on that winning streak,
IndiaMART is adding
more buyers and more sellers all over the globe. Dinesh Agarwal
has gone on record with the following: "Our aim during
recession is to find more buyers for our sellers." That is
on the way. |
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