IndiaMART.com
appoints Quasar as its digital agency on record
IndiaMART.com,
touted as India’s largest online B2B marketplace, has appointed
Quasar Media as its digital agency on record. Quasar will be
responsible for IndiaMART’s digital marketing campaigns, media
planning and media buying. Quasar, a WPP company, has been selected
after a vigorous multi-agency pitch.
IndiaMART.com connects global
buyers with suppliers through business directories, online product
catalogs, buy-sell offers, industry specific marketplaces, printed
media and trade shows participation. IndiaMART.com has been ranked
India’s No. 1 online B2B marketplace by the Internet and Mobile
Association of India (IAMAI) in its recent study done on
Information, Communication & Technology (ICT) usage among Micro,
Small and Medium Enterprises (MSMEs). The independent market
research, with special focus on online B2B marketplaces, accords
over 85 per cent preference for IndiaMART among B2B suppliers who go
online, and who were interviewed by IAMAI. The study also states a
60 per cent market share for IndiaMART.com in India.
Dinesh Agarwal, Founder and CEO, IndiaMART.com, said, “Being
the most effective, accountable and transparent media for our
business, Internet is an integral part of our marketing mix in
reaching out to our target audience. With the emergence of social
media, we are looking at Internet in a big way to consolidate our
leadership position further. Quasar has shown sound understanding of
our business and proposed scalable and performance driven solutions.
Their proven expertise in the space will help us in reaching out to
our target audience more comprehensively and effectively.”
On winning the account, Deven Dharamdasani, Business Director,
Quasar Media, said, “We recognise IndiaMART’s leadership
in the digital B2B space, and I am sure Quasar’s vast knowledge
and leadership in digital services will create a successful
partnership in achieving IndiaMART’s continued leadership in
the B2B space.”
Quasar Media has Microsoft, Monster.com, VISA, Kingfisher Airlines,
Maruti Suzuki, GE and MakeMyTrip.com in its client list.
|
