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Ready
for ‘screen’ shopping?
With broadband penetration increasing
and offline retail stores sharing the web space, your best deal is
just a click away
JYOTI VERMA
"... After launching its website
in October 2000, Nirulas.com too is revamping its online store with
assistance of Indiamart. There is an online menu from which
can place one's order. Its new website would have a Buddy Zone for
kids offering entertainment and download options. The website, which
today gets one million hits, 22,000 visitors on average and more
than 200 online orders monthly (mostly from NRIs for gifting
purposes in Delhi NCR), delivers within 36 hours. Elaborates Sudipta
Sen Gupta, senior vice-president, marketing and sales, Nirulas
Corner House, "NRIs are a potential segment for us, apart from
corporate and general visitors. Thanks to the portal, now our
customers can surprise loved ones in Delhi with a party on the
weekend without their physical presence..."
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