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NEW DELHI: After successfully placing Indian SMEs on the global B2B map for 11 years, IndiaMART now plans to take Indian exporters, manufacturers & suppliers a step further by launching a series of Sourcing Guides for global buyers. This series of Industry specific guides will provide supplier information on the key export-oriented industries in India including apparel, handicraft, auto components, industrial products, etc. The Sourcing Guides will be circulated at popular EXIM and B2B trade fairs across the globe. As against the trend of print businesses going online, IndiaMART.com has marked the beginning of a reverse trend by announcing a series of Sourcing Guides in print media. Dinesh Agarwal, founder & CEO of IndiaMART says, “Our main focus is to find ways to maximise the reach of Indian suppliers to global buyers irrespective of the medium we use. IndiaMART Sourcing Guides aim to take the small-to-medium Indian supplier to the desk of every global buyer, whether or not he is online.” The online B2B marketplace, one of the top five in the world, draws five million B2B buyers, generating 500,000 business leads every month. Its more than 200,000 members are estimated to have generated roughly around $1 billion worth of business. The new series of printed Sourcing Guides will further strengthen the brand's popularity in the international EXIM market. |