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IndiaMART.com
reverses Indian media trend
- Start of a new trend –
dotcom company announces Sourcing Guides in print media
- IndiaMART Sourcing guides to
be launched in August 2007; to be circulated at international
fairs in Singapore & Las Vegas for Global Buyers
- Indian SMEs to benefit
largely from industry-specific Sourcing Guides
New Delhi, July 23, 2007:
After 11 years of path-breaking success in placing Indian SMEs on
the global B2B map, IndiaMART is soon going to take Indian
exporters, manufacturers & suppliers a step further by
launching a series of Sourcing Guides for global buyers. This
series of Industry specific guides will provide supplier
information on the key export-oriented industries in India
including Apparel, Handicraft, Auto Components, Industrial
Products, etc. The Sourcing Guides will be circulated at popular
EXIM and B2B trade fairs across the globe.
As against the trend of print businesses going online,
IndiaMART.com has marked the beginning of a reverse trend by
announcing a series of Sourcing Guides in print media.
Reassuring his commitment to the Indian exporters, Mr. Dinesh
Agarwal, Founder & CEO, IndiaMART says, “We have
always focused on finding ways to maximize the reach of Indian
suppliers to global buyers irrespective of the medium we use.
IndiaMART Sourcing Guides aims to take the small-to-medium Indian
supplier to the desk of every global buyer, whether or not he is
online. We want to leave no stone unturned in our effort to boost
exports from Indian SMEs to the world.”
IndiaMART.com’s online success is a testimony to Mr Agarwal’s
commitment already. The online B2B marketplace, one of the top
five in the world, draws five million B2B buyers, generating
500,000 business leads every month. It’s more than 200,000
members are estimated to have generated roughly around $1 billion
worth of business. The new series of printed Sourcing Guides will
further strengthen the Brand’s popularity in the
International EXIM market.
“The first guide in the series will be launched in August
2007 in Singapore & Las Vegas”, says Mr. Lalit Masta,
Head- IndiaMART Sourcing Guides. The guides will help Importers
and buyers across the globe by way of providing tips on sourcing
and importing goods from India, along with a comprehensive listing
of manufacturers and suppliers from India. “Most of these
suppliers are pre-verified and trustworthy, which is what a global
buyer looks for”, adds Lalit.
The inherent nature of an active online marketplace ensures
automatic updation and high accuracy of supplier listings, which
would automatically mean more recent and updated data in IndiaMART
sourcing Guides.
IndiaMART plans to distribute these Sourcing Guides via multiple
channels including key international trade fairs, embassies and
trade associations in all major importing countries such as United
States, UK, Germany, China, Singapore, France, UAE, Canada,
Australia, etc. “Besides, we already have our regular online
visitors placing requests for these guides in advance” claims
Lalit. With a rich member base across more than 100 Industry
verticals, IndiaMART promises to delight both foreign buyers and
Indian suppliers. In addition, an advantage only a leading B2B
marketplace like IndiaMART.com can provide global buyers is the
option to access detailed and constantly updated information
online about these pre-verified suppliers online.
“We’re delighted that IndiaMART is taking this step
to bring convergence between the online and print media and look
forward to better results with the IndiaMART Sourcing Guides. We’re
hoping that the extra mileage that this provides us will generate
more business from global exports”, says Mr Pramod Arora,
CEO Flying Fashions and an IndiaMART client for the last five
years.
About IndiaMART.com
IndiaMART is the largest online B2B marketplace bringing Indian
suppliers and international buyers together. Established in 1996,
IndiaMART is an ISO certified company with state-of-the-art
web-development centre which is one of the largest in the world.
With 750 employees and a network of 25 offices pan-India,
IndiaMART offers value service to its 200,000 members and over 5
million global buyers.
With last financial year revenues at US$ 7 million the company
has grown at over 50% CAGR for the last 5 years. IndiaMART.com has
been profitable all through the eleven years of its operations.
IndiaMART’s online success has been widely acknowledged by
media such as CNBC, BBC, Business Money, CNN, Businessworld,
Economic Times, Financial Express etc. Amongst its investors
stands tall the Bennett, Coleman & Co. Ltd. (Times of India
Group), India’s largest print media group that has made a
strategic investment in IndiaMART.com in 2006.
Reference URLs:
www.indiamart.com/press-section
www.indiamart.com
www.intermesh.net
For further assistance/information, please contact:
Arun Tyagi
Marketing & PR
Email: aruntyagi@indiamart.com
Mobile: +91.9312806160
Phone: +91.120.2424945 (Extn. 306)
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