|
 
IndiaMART
launches IndianTradePortal.com to promote Indian businesses in
times of global recession
6
November, 2001: IndiaMART.com has launched Indian Trade
Portal (http://indiantradeportal.com),
adding yet another platform to India's leading online B2B
marketplace, to enhance matchmaking and business interaction
between Indian and global businesses online. The online platform
enables businesses to search their global or domestic counterparts
and interact with them through ETOs (Electronic Trade Offers)
in a highly cost effective manner. The system allows a business
user to register and post a sell/buy/business offer online free of
charge to be viewed and responded by more than five lakh
global business users that visit Indiamart.com every month.
"ETOs are popularly being used across the world for
matchmaking between buyers and sellers, and will prove
particularly beneficial for a large number of Indian SMEs seeking
global trade opportunities," comments Dinesh Agarwal,
Founder & CEO- Indiamart.com. IndianTradePortal.com aims at
opening new business opportunities for Indian businesses hit by
the current global economic recession. In addition to the various
paid and free online service IndiaMART offers in form of B2B
directories, catalogs, auctions, discussion boards etc.
IndianTradePortal will further provide an inexpensive yet highly
effective mode of business promotion.
The company recently declared a 92% rise in profits in
its half-yarly financial results as compared to the same period
last year (refer http://www.indiantravelportal.com/press-section
for details). "The global recession has affected our
clients engaged in international trade, who are now looking up to
us to provide them with newer business opportunities. We are
delighted to see that their trust in IndiaMART has further
increased in the rough times. We shall continue to offer
innovative online business promotion services and solutions for
their business benefit", says Agarwal.
Benefits to users:
Any business interested in B2B trade globally or locally can
register at IndianTradePortal.com
and post its buy/sell/business offer online. This offer will be
displayed under appropriate categories at the trade portal and
will be promoted online using online promotion techniques and
Indiamart's network of online marketplaces. The portal enables
registered users to maintain their offers/responses by logging on
from anywhere in the world. They may even opt to receive trade
alerts related to their chosen categories right into their
e-mail boxes.
Indian Trade portal has been well integrated with other offerings
of Indiamart.com, including business directories, online auctions,
industry portals and discussion boards to leverage on their
popularity among global businesses. With the result, the portal
already displays over 12,000 offers it has received in its
testing phase. "It will serve both our existing clients
as well as businesses that are not yet ready to invest into their
online presence and still benefit from IndiaMART's global reach in
the B2B trade segment", adds Dinesh.
In addition, the site also has a comprehensive Trade Guide
that offers quick reference to the EXIM policies
applicable in India, Budget 2001-02, Investment In
India, Industrial Policies and Trade Organisations
operating in India.
Revenue strategy:
While posting and responding to offers online is free of charge,
the company wishes to earn revenues by way of featured offers,
subscription for receiving pre-select categories of buy/sell/trade
offers right into one's e-mailbox, and online advertising, which
is increasingly becoming and important revenue source for
Indiamart owing to its high penetration in the global B2B segment.
About Indiamart.com
Launched in 1996 by Indiamart Intermesh Ltd, Indiamart.com today
stands as one of the oldest and largest online B2B marketplace in
India. With a database of over 70,000 businesses under 450
categories, and more than 1500 clients, the marketplace aims at
promoting Indian businesses at a global platform using Internet.
Fetching over 6 mn pageviews, Indiamart generates more than one
lakh business queries from over five lakh global businesses
visiting the online marketplace every month.
Declared as India's only dotcom company to have broken-even and
shown cash profits according to the Business World-Netsense survey
of dotcom profitability conducted in May 2001, IndiaMART not only
has broken-even but also has shown profits during all five years
of its operations since 1996 with an average growth of 110% p.a.
Reference URLs:
For further information,
Click here
|
|
|
