Pressman Advertising & Marketing Limited

We believe that enduring ideas are the key to successful communications. It was true when we started in the early sixties, it is true today and will be true tomorrow. So, everything we do, supports that thought. Pressmans capabilities begin at the very inception of a brand: giving tangible form to the personality of the service or product. Over the years, Pressman has been particularly successful in brand creation and promotion of products from organizations drawn from various sectors. We make it our business to understand brands and products and what it takes to engage customers and consumers.  We have an enviable records in the art of developing ideas that work in our markets. We are experienced at overcoming marketing challenges. We start with insights and use creative thinking to produce advertising that promotes our clients' brands. Our creativity endeavours to capture consumers attention by making them think and feel, and causes them to not only buy brands but buy into them.

We are one of India’s leading agencies in corporate communications. More importantly, our record encompasses just about every domain and sector of industry and service, operating in every conceivable market segment, and extending in scope from the regional to the multinational. In all this diversity our core principles continue to apply focus on clients essential strengths, positive attributes and competitive edges establish a distinctive and credible corporate identity and personality and take particular care in media selection, so as to obtain maximum meaningful coverage for the spend. Well planned corporate advertising can help companies minimize the cost of capital and maximize the stability of its investor base. It can add perceived value to a company and its positioning. It can help the company attract fresh interest, and stimulate new demand.
While our prowess in strategy and positioning is widely acknowledged, we’re equally skilled in creating logos and other signage elements that define corporate identity, and also making the right stylistic choices in all communications, creating virtual templates for future efforts. By identifying our clients strengths and communicating them in the right way, we succeed in making our clients corporate identity come shinning through.

Pressman was one of India’s first agencies to communicate financial information in mass media, and remains among the leaders of this specialized genre.
Increased wealth and expectations have created an enormous appetite for financial services and new financial products are launched every day. So, it is more necessary then ever to pinpoint a products potential and identity and identify the audience to whom it will appeal.
One of our key strengths is our analytical eye that is, the ability to capture the most significant essentials of complex financial data relating to corporate performance, services, instruments and other specifics. We also bring to the task a close familiarity with the investing community and financial markets and with the norms regulating such communications and promotion along with the creative skills to deliver campaigns that influence investors’ decisions, both institutional and retail. We bring that proficiency to diverse communication needs, including those of IPO banking products, mergers & acquisitions, buy-back offers, mutual fund schemes, open offers, financial results advertising and much more. We have consistently featured among the country’s top financial advertising agencies. Today we rank among India’s most experienced and respected agencies in financial advertising with an outstanding track record. And a truly remarkable portfolio.

Our record includes substantial volumes of advertising for the Indian government, at both the centre and state levels. Its a body of work that continues to grow, spanning recruitment ads, special announcements, event-based notices, tender solicitations, public instruction, tourism promotion, specialized communications for particular Ministries and Departments, and many others. Working with central and state government bodies and different departments of various Ministries in India calls for a highly structured approch in adherence to various systems and procedures, without compromising on creativity and response time. Over the years, we have organised and trained our special teams so they are always upto the task. It is not surprising that we have an enviable client portfolio in this segment.