Printwell Offset

A brochure or pamphlet is a leaflet advertisement. Brochures may advertise locations, events, hotels, products, services, etc. They are usually brief in language and eye-catching in design. Direct mail and trade shows are common ways to distribute brochures to introduce a product or service. The two most common brochure styles are single sheet and booklet forms.
The most common types of single-sheet brochures are the bi-fold (a single sheet printed on both sides and folded into halves) and the tri-fold (the same, but folded into thirds). A bi-fold brochure results in four panels (two panels on each side), while a tri-fold results in six panels (three panels on each side).
Booklet brochures are made of multiple sheets most often saddle stitched (stapled on the creased edge) or "perfect bound" like a paperback book, and result in eight panels or more.
Brochures are often printed using four colour process on thick gloss paper to give an initial impression of quality. Compared with a flyer or a handbill, a brochure usually uses higher-quality paper, more colours, and is folded.