A flyer is a single page leaflet advertising an event, service, or other activity. Flyers are typically used by individuals or businesses to promote their products or services. They are a form of mass marketing or small scale community communication.

Flyers, along with postcards, leaflets and small posters, are vital and free forms of communication for people who want to engage the clients. Economical to produce, flyers are usually produced in 300gsm glossy card (whereas a leaflet is produced on a 130gsm/170gsm weight paper) and are a very effective form of direct marketing.

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