Coimbatore, Tamil Nadu
IndiaMART Member Since: 2010
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Today Ayurveda is popular the world over. However, often its principles, concepts and values are not adhered to in its actual application leading to a reduction in its beneficial effect. Also, the common refrain today is that Ayurveda must measure up to contemporary needs in terms of market requirement rather than just medical requirement.
It is the objective of Punarnava to create and maintain precious and yet cost-effective well-being for the global community in the context of current health challenges using Ayurveda and other traditional knowledge systems. Punarnava's endeavor is to see how authentic Ayurveda can be made contemporary without tampering with its core values, thus ensuring that both market and the medical requirements are simultaneously met.
It is in this background that Punarnava was formed; to create a platform for authentic Ayurveda institutions to showcase their treatments, their educational programs, their physicians, their products, etc. on one side; and on the other, to help the discerning viewer select what is best for him/her and to receive it with minimal effort. Essentially, it will be a cyberspace bridge, bringing the global consumer closer to authentic Ayurveda services - all at his convenience.
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