Why Qualisys ?
With a mission to help the marketing activities of a company, Ashu
Sabharwal founded Qualisys, in the year 1997. Qualisys is widely recognized
for its ground-breaking services like New Product Marketing Services, New
Product Launch Services and Market Research offerings. Qualisys is led by a
team of seasoned executives from leading enterprise and services management
businesses.
Through Market Research processes, Qualisys helps companies of all sizes
realize significant business transformations, productivity gains and
effective marketing. Through deeper understanding of the product category,
market and brand, Qualisys aims to develop methodologies and techniques
(particularly projective) specifically suited to the category in which the
brand competes.
Qualisys's regular customer base quickly grew to more than a dozen
companies in diverse industries including FMCG, White goods, Advertising &
communications, IT etc. Our company has worked for a number of reputed
Indian and MNC companies. To name a few : Nestle, Frito Lay (Pepsi Group),
NIIT, NDTV, Mother Dairy, Samsung, Godfrey Phillips, Zee TV.
Our Services
Qualisys provides, product launch services, new product marketing services,
differentiates itself from other research firms by singularly focusing on
the qualitative aspect of the research, which is where the core competence
of its personnel lies. We are a team of market research consultants who have
come together to value-add to the consumer feedback one obtains and give our
clients, the high involvement and depth of understanding in aiding brand
marketing and brand development. We even ideate and brain-storm with our
clients on possible directions/options and ways to get the better of the
consumers.
The spectrum of studies Qualisys has undertaken includes :
Creative/
Communication development studies
Positioning
development studies
Need
gap/ Opportunity identification studies
New
Product Launch Services
New
Product Marketing Services
Exploratory
research
Advertising
testing (Pre and Post)
Product
concept evaluation
Product
testing
Brand
name/ Logo generation/ Evaluation
Attitude
and motivation studies
Brand
health studies (values and promise, image and personality)
Promotion
testing
Packaging
check
Ethnographic
studies
Done suitably through group discussions,
either mini or extended, one on one depth interviews, paired interviews,
triads, diads or even synectics.
Infrastructure
The fieldwork is handled by premier fieldwork agencies. Qualisys is
equipped to take on fieldwork anywhere in India with its network of field
agencies in various cities.
