Radical Marketing

Incepted in the year 2000, Radical Marketing is a professionally managed organization based in Vadodara, Gujarat, India. The company was established with a vision to offer all products and services related to industrial water treatment under one roof. Having tie-up with companies of high repute on international level, the company is engaged in distributing and exporting Cooling Water & Boiler Water Treatment, Water analysis test Kit, Bacteria test Kit, Fuel Additives, Lubricant Oils and different other products.

The company is promoted and run under the leadership and visionary guidance of our CEO, Mr. Arpan Dave, who has with him years of rich experience in the field of water treatment. His persevering efforts and continuous motivation have earned our organization a reputation in the market.

We are the authorized distributors of the following companies: Chembond Drewtreat Ltd, Mumbai - a joint venture between Chembond Chemicals Limited, India and Drew Industrial Division of Ashland Specialty Chemicals Company, USA. An ISO certified company manufacturing cooling water and boiler water treatment chemicals, fuel additives and other performance products.

Radical marketing is designing, manufacturing, installation, revamping and commissioning of FRP and RCC Cooling Towers.

Rakiro Biotech Systems Pvt Ltd, Mumbai - a world-renowned name, which offers innovative water analysis test kit AQUASOL and bacteria test kit BACTASLYDE.

Cetex Petrochemicals Ltd, Chennai - an ISO and OSHAS certified company having a joint venture with PETRO CANADA (the largest oil and gas company of Canada) for offering advanced premium lubricant oils.

During our journey of more than one decade, we have carved a niche in both domestic and overseas market by offering our clients superior grade products. All our products are as per international standards.

Our comprehensive range of products include:
• Cooling Water
• Boiled Water
• Fuel Additives
• Aquasol - Water Analysis Test Kit
• Bactaslyde - Bacteria Test Kit
• Lubricant oils
• Other Products - Sugar, Chemicals, Polyelectrolytes for Raw/Effluent Water Treatment etc.

The salient features, which distinguish our products from others, are as follows:

• Advanced and dynamic in nature
• Easy to install and maintain
• Maintenance free operation
• Rigorous quality test
• Cost effective pricing.

Along with our products we also offer services including installation, testing, revamping and consulting services. Our team of well experienced engineers and mechanics regularly visit at mutually agreed upon frequency to ensure the trouble free operation of clients' water systems. They conduct different pro-active measures and innovative servicing activities to avoid any potential problem in water system.
We provide our worldwide clients with the following services:
• Start up and stabilization of water treatment program by daily visiting during the installation period.
• Overseeing and monitoring the water treatment program by expert application engineers through regular visiting.
• Collection of water samples during each visit for testing in accordance with all major water parameters and submission of analysis report.
• Recommendations for monitoring the health of system.
• Ensuring that the dosing pattern and operating parameters of water are maintained as per recommendations.
• Submission of monthly /quarterly report to clients.
• Submission of program operating manual prior to the start up of our water treatment program for ensuring smooth operation.
• Operator training program on finalization of contract.
• Report on the annual shutdown observations.
• Quarterly business review meetings to review the operating characteristics and work out an action plan for coming months.

Our comprehensive range of products and services find application for multiple purposes in following industries:

• Oil & Lubricant
• Pharmaceutical
• Fertilizer
• Steel
• Chemical
• Power plant

Quality is the core domain for our organization and it is the only mantra behind our survival and sustenance in today's fiercely competitive market scenario. We have adopted stringent quality control and testing procedures, which are in step with Indian as well as international standards. Our experienced quality controllers check each lot on various aspects of the products that include procurement, warehousing, packaging and final delivery of the products.

We have with us an ultra modern laboratory set up, where all types of water analysis are carried out through advanced testing and allied tools and machinery. We extend this facility to our clients in providing need-based program.

The factors, which make us one stop solution provider for industrial water treatment needs are :

• Superior quality products along with prompt after sale services.
• Spacious and sophisticated warehouse.
• Stringent quality control procedure.
• Wide distribution networking.
• Cost effective pricing.

We have a team of dedicated and dynamic sales & service professionals, who work in close co-ordination with clients so as to meet their quality parameters and delivery schedules. They have years of experience in handling large water system and are pro active in providing end to end solutions to the clients.

Our expert professionals regularly visit the clients' site and offer them on-site support for handling the problems of water system.

Further, we organize various training sessions from time to time to update their knowledge in terms of ever changing technology and most challenging demands of the clients.

We lay strong emphasis on the packaging & on-time delivery of our products, so that the productivity and other industrial proceedings of our clients could not get affected by it. We have advanced packaging machineries to ensure the safe and proper packaging of the products.

We endeavor to dispatch our products within specified time frame and for this purpose we have a strong logistic support,which assist us in delivering the products by using different modes of transport like rail, road, airways and shipping.

We are driven by value and customer focused approach and strive to achieve total customer satisfaction by offering best water treatment solution. Our adherence to quality and transparency in all business transaction have earned us a strong and loyal client base both in national as well as international arena.