What we do
Established in 2007, Rainbow provides a spectrum of services in market research, group moderation, depth interviews, content analysis, transcription of tapes in Tamil, Telugu, Hindi to English and English Transcription. We also have expertise in translation and concept revision studies from Tamil to English & English to Tamil.

We offer our clients authentic information gathered from using research methodologies listed below our experienced team will be adapt in grasping updated methodologies to serve Research better. We are committed to offers quality services meeting the highest standards in the industry.

Services
Our range of services include the following :

Moderation: We offer moderation services that help our clients to generate original insight required formulating marketing strategy.

Depth Interview: An in-depth interview is a qualitative research technique that allows person to person discussion. These allows better insight into people's thoughts, feelings and behavior on important issues. Based on ethnography format is the most effective way of collecting data to plan business growth. Our expert interviewers can meet the demands of medical, financial, automobile and consumer's studies.

Content analysis: The content analysis of the in-depth interview can be undertaken as per the requirement of the clients. The analysis of focus group and depth interview can be used to generate hypotheses, identify determinants and develop quantitative research designs or business plan.

Transcription: Our voice reporters have obtained very high levels of expertise, and can accurately decipher the words of speakers. We provide transcription services for both content specific and verbatim Transcript of recorded tapes.

Translation:We offer professional translation and concept revision services in Tamil. Only professional translators, well versed with the language, undertake translation works. Our translation services break the language barriers and help you to maximize on the global strategy.

Quality
Our main focus to achieve complete customer satisfaction by providing quality services meeting all the expectations of our clients.

Methodology & Research Modules Handled:
We follow proven methodologies and research modules to provide our clients reliable, fast and accurate results. These methodologies include the following:

• FGD.
• EGD.
• TRIADS.
• DIADS.
• DI's.
• Couple DI's.
• Immersion Studies.
• Observation at home.
• Brand- Equity studies.
• Rural studies.
• Ad- Tests.
• Pack- Tests.
• Concept- Tests.
• Need scope studies.
• Zip Interviews.
• Concept- Revision in groups.
• Delta groups

Product Categories Researched in 2007/2008
We have undertaken various research to gauge consumer standards and behavior, which is important in policy formulation. Coupled with experience and in depth knowledge, we have successfully accomplished various research projects for the following products:

• Shampoos
• Fabric Conditioner
• Dish- Wash Bar and liquids
• Baby products
• Hair-Dye
• Drugs on electrophysiology and endometriosis
• Watches.
• Jewelery.
• Software Programs
• Rural Studies on cotton and chilly
• Coffee
• Matrimonial Sites
• Water-purifier
• Cell- phone hand sets
• Biscuits
• Mutual funds
• Personal loans
• Insurance

Contact Us or Send us Online Query

Ms. Ramalakshmi Cs
Rainbow Qualitative Market Research Services
5, E7, Sree Sai Appartments Gandhi St, Janakiram Ext Colony Arumbakkam
Chennai - 600 106, Tamil Nadu (India)
Phone : +(91)-(44)- 24751513
E-mail : csramalakshmi@gmail.com, ramalakshmiqualiresearch@gmail.com