About UsRainbow Research Ltd provides a comprehensive range of qualitative and quantitative research solutions that we believe are designed and delivered with clarity and creativity. Via an understanding of/commitment to client needs, and with insightful analysis and interpretation, our aim is to inform practical decision-making and thus guide the development of business strategies.
We operate on a consultancy basis rather than as an actual agency. In simple terms, this means we have the flexibility to buy-in fieldwork/data processing from a variety of specialist suppliers which, in turn means we can concentrate more on the design and interpretation of the research rather than the actual leg work. We are in partnership with specialist fieldwork agencies (all IQCS Interviewer Quality Control Scheme registered) and a team of professional senior research associates is regularly brought together for more complex and lengthy projects (all selected for their individual and complementary skills covering both quantitative and qualitative techniques).
Due to this flexibility, we are able to work effectively and efficiently on both the smaller, simpler projects, right through to the very complex, lengthy and therefore more demanding ones. The team you would get to do your research would be the best there is. Your project would benefit from senior consultants throughout the whole research process from briefing meeting to debrief presentation. We do not pretend to provide senior level input right the way through, we actually do - ALWAYS.
All of our work is approached on the basis of developing close relationships with our clients, with the aim of becoming almost an extension of their organisation. Whilst maintaining impartiality at all stages of the research process, we believe that by nurturing client relationships, both parties ultimately benefit. |
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 | Fact Sheet | | | Year of Establishment | : | 1990 | | Legal Status of Firm | : | Limited Liability/Corporation (Listed Company) | | Nature of Business | : | Service Provider | | Number of Employees | : | Upto 10 People | | Turnover | : | Upto US$ 0.25 Million (or upto Rs. 1 Crore Approx.) | | Major Markets | : | Indian Subcontinent | | Trade Membership | : | Member of the Market Research Society, |
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QualityRainbow Research provides Market Research for both consumer and business-to-business projects. Since we set up in 2000, our full-service firm has been helping leading companies from a variety of industries identify the market opportunities that drive their business forward.
We are proud of our good reputation and our clients continually come back to us for more. We feel this is due to the efforts we put into building good relationships with our clients, and the provision of research programmes which are designed specifically to clients needs. We do not simply provide results, we provide interpretation and action orientated recommendations for effective marketing strategy development.
We are a team of experienced, professional and very friendly researchers
We are a small agency and we provide a high quality personal service to all our clients
We will involve the correct people to suit the needs of your research you will get the best we have.
We will invest as much up front time with you as is needed to ensure we understand your needs and expectations, and to ensure you are satisfied with our proposed tailor made research programme
We have access to extensive information sources and contacts such as sample providers, industry experts, marketers, omnibus specialists etc.
We have low overheads and therefore we are extremely competitively priced and we believe we would provide you with the best possible return on your investment
As members of the Market Research Society, we must comply with the MRS Code of Conduct. The Code of Conduct embodies the principles of confidentiality and transparency. It provides protection to research users, respondents and to researchers themselves. The Code has the confidence of the business community, government and regulators. It embraces the principles of data protection legislation. Membership of the MRS is our way of showing that we subscribe to these ethical and legislative principles.
We are in regular contact with a variety of IQCS (Interviewer Quality Control Scheme) registered quantitative fieldworkers (including face-to-face interviewers, telephone interviewers and mystery shoppers), from whom we would select the most appropriate and suitable team in terms of skills and costs to suit your specific requirements
We do not simply provide percentage scores on all questions from your quantitative questionnaire, we probe further into the data and squeeze out as much information as is possible from the data by looking as relationships between all factors and conducting more advanced statistical analysis, such as Factor and Cluster Analysis and Strategic Priority Analysis.
We do not simply use standard probing techniques during qualitative research (focus groups, one-to-one depth interviews etc.), our qualitative specialists utilize advanced techniques to provide richer and more insightful results including:
Sentence completion
Ideas generation
Collages
Picture sorts
We understand some clients may not be au fait with Market Research techniques and we are continually praised for our down to earth and easy to understand communication skills when explaining Market Research techniques and results interpretation
We continually re-assess the way we work and the service we provide by asking our clients for feedback via a structured questionnaire following every project. Currently, 100% of our clients are satisfied with the service we provided (85% are very satisfied).
Contact Details| | Company Name:
| Rainbow Qualitative Market Research Services | | Contact Person: | Ms. Ramalakshmi C. S. | | Telephone: | +(91)-(44)-24751513
| | Mobile / Cell Phone: | +(91)-9884939702 | | Address: | No. 5/E-7, Sree Sai Appartments, Gandhi Street, Janakiram Extension Colony, Arumbakkam, Chennai, Tamil Nadu - 600 106 (India) |
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