India is continuously leading as the largest producer of rich quality Basmati rice To give a distinct brand identity to Basmati rice is the core of marketing policy at REI Agro. In order to reach the all sections of the society, the company has launched different brands in the market. The company was the first to launch brands for broken basmati rice in India in an innovative way.
Basmati is no product. It is a status symbol. It doesn't just feed; it elevates. It doesn't just create meals; it transforms.
REI Agro was established in the year ………with a vision to lead. Following its distinct corporate policy, it rose to the position of an undisputed leader in the Basmati rice industry. Business acumen of the management, as well as the goodwill of the customers has enabled the company to retain its leadership position. The products of REI Agro have reached every corner of the country, and have won the hearts of millions with fragrance and flavor. REI Agro is spreading appreciation.the aroma of Indian delicacy to all over the world. The products are receiving immense
This world-beating Basmati variety is painstakingly created by a delicate chemistry. A winning combination of rich alluvial soil washed down from the Himalayas, snow-fed waters, a median temperature of 28-33 degrees Celsius and a minimum humidity of 60%.
Timely sowing and transplanting of basmati rice is an important factor in determining grain yield and quality. Sowing is done in the nursery, ideally in the first week of June. Basmati is grown in the kharif season and harvested during September to December. It produces a better aroma when exposed to cool weather conditions when ripening.
Basmati's universal popularity is reflected in the doubling of its per capita consumption in the last 20 years. India, with a global production share, has emerged as a significant beneficiary. As a growing basmati provider to the world, REI Agro is evolving as a significant player in this sustainable trend.