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About the Owner

About the Owner

An obsessive hobby went into the making of this self-made industrialist. Born in an agricultural family, young Ramasamy had a great interest in repairing automobiles. This led to his getting the master's degree in Automobile Engineering from Lincoln Technical Institute, USA in 1969 and developing a unique Radiator Coolant Recovery System, which is today a standard equipment in almost all vehicles manufactured by the advanced countries. In 1970, Mr. Ramasamy promoted M/s. American Auto Service, which was taken over in 1992 by Roots Industries Private Limited, a company promoted by Mr. Ramasamy. This company entered into technical collaboration with Robert Bosch, the world leaders in auto electrical to manufacture all the range of Bosch Horns. Mr. Ramasamy had a very inquisitive and innovative temperament. This led to his having many firsts in his distinguished career. Servo brakes were designed for the first time in India by Mr. Ramasamy. He designed the first high frequency Wind Tone type horn which was smaller and lighter than conventional horns. Besides all the other firsts, Mr. Ramasamy introduced electronically controlled Musical Air Horns for the first time in the World. The thirst for innovation and drive to move forward, led to the establishment of a die casting unit to meet the captive requirement of ROOTS. In 1987, Mr. Ramasamy set up a full-fledged modern tool room equipped with the latest machines for the manufacture of precision tools and dies. He promoted Roots Multiclean Ltd., a joint venture in Techno-financial collaboration with M/s. Hako Werke GmbH, Germany to manufacture world class Industrial Floor Care and Floor Cleaning Equipments. RMCL is successfully spreading the concept of Mechanized Cleaning in India and also exports its products to various countries like Australia, Britain, Germany, Japan Singapore, etc. Mr. Ramasamy can very proudly claim that he is a self-made industrialist and in recognition of the same, he has been conferred the Udyog Shree Award in the year 1990. He has also been awarded the Udyog Rattan Award by the Institute of Economic Studies in the year 1991. Mr. Ramasamy has been awarded Udyog Patra Award by the Institute of Trade and Industrial Development Delhi in the year 1992 in recognition of being a self made industrialist and also his contribution to the economic development of the country along with Bharatiya Udyog Jothi Award instituted by the Indian Institute of Entrepreneurship Development, Delhi. Mr. Ramasamy has been conferred the Vikas Rattan Award and the Gem of India award. He has been awarded Udyog Gaurav Award by All India Organization of Entrepreneurship Confederation. Roots Industries has been awarded the American International Quality Award in 1994 by Fulham Geissler Associates, USA. Mr. K. Ramasamy was Chairman of the Confederation of Indian Industry Coimbatore. Besides this, he lends his leadership to a lot of other social organizations and his dynamic presence is a driving force behind all the group companies of Roots.

Aim / Vision / Mission

We will stand technologically ahead of others to deliver world-class innovative products useful to our customers. We will rather lose our business than our customers' satisfaction. It is our aim that the customer should get the best value for his money.

Every member of our company will have decent living standards. We care deeply for our families, for our environment and our society. We promise to pay back in full measure to the society by way of selfless and unstinted service.

Team / Manpower

Mr. K. Ramasamy - Chairman & Managing Director

Mr. N. V. Krishnan - Director Marketing

Mr. K. Saravanasundaram - COO

Mr. B. Sathasivam - Head Materials

Mr. Kavidasan - Head Corporate HRD



Promotes American Auto Service for manufacture of Electric Horns.


First to manufacture Servo Brakes for Light Motor Vehicles.


Roots Auto Products Private Limited was established to manufacture Air Horns.
Die Casting Unit commences commercial operations.


Polycraft, a unit for Plastic Injection Moulding was established.


Roots Industries Private Limited takes over Electric Horn business.


RMCL enters into Techno-Financial collaboration with M/s. Hako Werke GmbH, Germany.


Roots Industries Private Limited obtains the National Certification - ISI mark of quality.


Production of floor cleaning equipment commences.
Roots Industries Private Limited wins American International Quality Award.


Becomes the first horn manufacturer in Asia to obtain QS 9000


Becomes the first horn manufacturer in Asia to obtain VDA 6.1 and the first in the world to win ISO / TS 16949

Quality Policy / Processes

Quality Policy / Processes

We are committed to provide world-class products and services with due concern for the environment and safety of the society. Roots Industries Limited - Quality PolicyThis will be achieved through total employee involvement, technology upgradation, cost reduction and continual improvement in * Quality of the products and services * Quality Management system * Compliance to QMS requirements Quality will reflect in everything we do and think * Quality in behaviour * Quality in governance * Quality in human relation QUALITY - AN ALL PERVASIVE ENTITY Roots is committed to manufacture customer-centric and technology-driven products on par with international quality standards. For example, the horns manufactured undergo a rigorous life-cycle test and are subjected to an endurance of over 200,000 cycles of performance while the industry norm requires only 100,000. What's more, Roots believes in a quality culture that goes beyond just products. Equal emphasis is given to quality in human relation and quality in service. Roots in its journey towards Total Quality Management has reached important milestones: ISO 9001, QS 9000, VDA 6.1, ISO/TS 16949 and ISO 14001 Certification, presently in the process of obtaining NABL accreditation for our Metrology lab. The Group's TQM policy has a well-integrated Quality Circle Movement with active employee participation at various levels.

To,Roots Industries Limited


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